26
Jun
Author: Kurt // Category:
CMO University,
website analytics
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move. Read more…
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read more…
Are the pages of your website optimized for the search engines? On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read more…
Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.
Why is Keyword Research Critical? Read more…
03
Jun
Author: Paul Steinbrueck // Category:
CMO University,
search engines,
website analytics
(This article has been submitted to the 3rd Annual Marketing Pilgrim SEM (Search Engine Marketing) Scholarship Contest. When you click to “read more” it will take you to the rest of the article on the Marketing Pilgrim site. Please tell everyone you know who has a website about this article. Not only could it help us win the contest (the 5 most-read articles make the finals), but we think the parable will give anyone a website a clearer understanding of the 4 keys to maximizing the visitors a website gets from search engines.)
At a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”
The professor looked over the classroom full of young students and replied, “Let me tell you a story…”
There once were 5 families that lived in a rural valley where the soil was rich, the weather was harsh, and the best apples in the whole world grew wild.
Read more…