(This article has been submitted to the 3rd Annual Marketing Pilgrim SEM (Search Engine Marketing) Scholarship Contest.  When you click to “read more” it will take you to the rest of the article on the Marketing Pilgrim site.  Please tell everyone you know who has a website about this article.  Not only could it help us win the contest (the 5 most-read articles make the finals), but we think the parable will give anyone a website a clearer understanding of the 4 keys to maximizing the visitors a website gets from search engines.)

At a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…”

There once were 5 families that lived in a rural valley where the soil was rich, the weather was harsh, and the best apples in the whole world grew wild.

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Tags: analytics, keyword research, link building, Marketing Pilgrim, parable, search engine marketing, Search Engine Optimization, search marketing, SEM, SEM Scholarship Contest, SEO