Instant Online Church Marketing: Pay-Per-Click

Author: Kurt  //  Category: church marketing ideas, search engines

For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read more…

Google Adds Keyword Popularity Tool

Author: Kurt  //  Category: CMO University, search engines

 
We have discussed the importance of keyword research when optimizing your church website.  In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery.  Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use.  Now there’s an alternative.

Google Logo

You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools.  There are two key benefits to the Google Keyword Research Tool. Read more…

What is Local SEO and Why It’s Important to Church Marketing?

Author: Kurt  //  Category: CMO University, Local search, Uncategorized, church marketing ideas, search engines

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read more…

Thank the Lord for Freedom

Author: Kurt  //  Category: Uncategorized

As we approach the 4th of July, I was thinking about freedom. Freedom is a great blessing, one that many people do not have. But we can offer freedom? Read more…