I was reading through some articles about church websites and came across one at Church Marketing Perspective that I thought made a great point and fit well with our current series of articles about church website design. The article, “Commandment 8 - Thou shalt be relevant and changing”, talks about the need for every church website to be constantly changing. Change is a part of life and our church websites need to change as well.

No church website has been effective with information that is 3 years old:
If you haven’t updated your church’s website in the past 6 months, then it’s probably out of date and not very useful to visitors. If you haven’t changed the information on your church website for more than 6 months and the information is still accurate, then you aren’t using the website to its full potential. Read more…

Most of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?  Do they quickly click away in horror?  Or does the design of your website make them feel welcome to look around and possibly attend a church service?

In this article we look at 10 church website design tips - 10 things the design of your church website should have to make a person’s experience on your website a good one.

Read more…

Over in our Christian Web Trends Blog we published an article yesterday entitled The Best Target Demographic Ever!  It begs the question… with all the time, effort, and resources you’re putting into marketing (online and offline) at your church are you over-looking the demographic most likely to participate in a service or activity if invited?

A week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read more…