You have probably heard about websites like MySpace, Facebook, and YouTube and you may even be aware of social bookmark sites like Delicious and Digg, but is your church using these social media as part of its online marketing strategy? What exactly is social media and how can your church utilize social media as part of your online marketing strategy? Read more…

I recently came across an article, “4 myths about reaching the unchurched—and 4 ways to draw them in“, by James Emery White on Christianity Today that talked about reaching the unchurched. It was a great article that I thought you would enjoy and from which you could gain some insights, as I did.  I encourage you to take a few minutes to read the article. Read more…

In part one of this part three part series, Pastor Wirth talked about how Relevant Church uses creative marketing ideas to cause a buzz and increase the effectiveness of the marketing.  Then, in part two he discussed using multiple layers of marketing to greatly increase the effectiveness of the marketing effort.  In the third part of my interview with Pastor Wirth, he talked about creativity in marketing, how it can be used, and what that means to different churches. Read more…