30
Jan
Is Your Church Social - Part 12 - Facebook – Stealth Church Marketing
Author: Kurt // Category: Social Networking, church marketing ideas, social media
Facebook has become the most popular social networking website on the Internet. Millions of people have a profile and most people have lots of friends. Their friends may range from family members, to people they work with, to friends from college or high school. Most of your church’s members who are on Facebook have friends who are not church members. So, how can this help you in your church marketing strategy?
Facebook is a great way to connect to your church members and have your church members connect to each other. Facebook can also be a great way to distribute church information, devotions, and articles. That’s because Facebook has applications which allow you to syndicate your church blog through either a Facebook Page or a Facebook Profile. If your church doesn’t have a blog, I highly recommend your start one. It’s a great way to communicate with your church members. Even if you don’t have a church blog, you can still use this feature to syndicate other articles. 
In our last article I talked about creating a Facebook Page for your church. Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages. Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for churches. So, for your Facebook church marketing strategy, I recommend creating both a Facebook Page and a Facebook Profile. 
If you are a person (and most of us are) you can create a Facebook profile to reconnect with old friends, stay in touch with family and friends and meet new people online. Churches, on the other hand, cannot create a profile as profiles are restricted to individuals. Churches have to create a Facebook Page which works a little differently than a profile.
