Catholic Church Uses YouTube To Reach Former Congregants

Archbishop of the Roman Catholic Archdiocese of WashingtonAs lent begins, the Roman Catholic Archdiocese of Washington launched a marketing campaign to reach members who have stopped attending mass.  The diocese is spending $75,000 on a video (YouTube), blog, and advertising campaign with the slogan, “Longing for something?  Maybe it’s God?” Their hope is to reach people online and help members who have drifted away to feel more comfortable returning to the church and let them know they are welcome and invited.

“Maybe It’s God” web page:
http://www.adw.org/parishes/maybe.asp

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Kurt Steinbrueck

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