If your church is going have a blog, what should that blog be?  How should you go about doing the blog?  Who should manage the blog?  What should you blog about?  These are all good questions to ask yourself before you start a church blog.  In this post I’ll give some tips about the who’s, the what’s, and the how’s of church blogging. Read more…

There two main ways to get a blog.

1. Start a blog on an external blog site, like blogger.com
2. Install a blog within your church website

There are benefits and draw-backs to both options as I will look at below. Read more…

Over the last several months we have been looking at ways of using the social web for church marketing.  We’ve discussed:

• Video sharing
• Facebook
• Twitter
• Podcasts

Now I’d like to move on to blogging.  Blogging can be a very powerful way to engage members, attract visitors, and gain links (which helps with search engine marketing).  It’s also a great way to add fresh, original content to your church website.  So, what is a blog? Read more…

Does your church let money make your decisions?  Does your church let money determine what kind and how much outreach you do?  Really?

Read more…

We’ve talked about the “what” and the “why”.  So, what about the “how”?  If you have some ideas about what you want to do for a podcast, but aren’t sure how to go about doing it, this is the info you’ve been waiting for.  I’d suggest getting your pencil ready to take notes, but copy and paste should work just fine. Read more…

 
I was reviewing some old articles and came across a post refering to a Christian Web Trends article that spurred the idea for a follow-up post.  The article is, “The Best Target Demographic Ever“.  I encourage you to give is a quick read, but here’s a quick two paragraph recap.

Studies have also shown that the average church will loose about 10% of their members each year and will only convert about 15% of visitors to becoming members.  This means that a church has to attract the equivalent of 75% of their church size in new members each year just to maintain their church size.  If you have a church of 200 members, you have to have about 150 visitors each year to keep your church around 200 members.  That’s 150 visitors for no church growth.

The Best Demographic Ever
In the article, “The Best Target Demographic Ever?”, Paul wrote about how a church’s current members and the people who come to visit the church are the best demographic for a church to market to.  Studies have shown that it is much easier to retain members than it is to get new members.  Similarly, it’s much easier to get a visitor to come back than it is to get a new visitor.  So, why not put a little more focus on keeping more members and getting a greater percentage of visitors to become members?

Below are five relatively cheap and easy ways your church can better engage members and visitors to keep more members and get a greater percentage of visitors to become members: Read more…