While the Christian church reaches around the globe and seeks to expand into every nation, city and tribe, the church has always been fundamentally local. The local church knows the people in the town. The local church is best able to meet the needs of their local community. The local church has most of it’s influence in it’s own city.
Conversely, people want a local church. They want to worship with the people they see around their community. They want to reach out to their neighbors with the Gospel. And, to be frank, they don’t want to drive very far to get to church.
Most churches understand this in the offline world. They put up yard signs in neighborhoods around the church, they get listed in their local Yellow Pages, they send out mailings within the city, and they put on outreach events in their community. And yet there are many ways to do the same types of things in the online world that many churches are missing.
- Are you putting up “yard signs” on the websites in your neighborhood?
- Are you setting up local listings online?
- Are you looking for ways to send out messages (email, Facebook, etc) to the people of your city?
- Do you have any online events for the local community or at least promote your offline events in the online world?
These are just a few things to get you thinking about local marketing online. Offline marketing can still very effective, but with people spending more and more time online, getting their information online, and searching for things (like churches) online, the online church marketing should not be ignored.
I’ll be posting about some ways your church can start engaging people locally in coming days and weeks. In the mean time…
Tell us how what your church is doing to reach your local community online?
Image provided by Eric Carlson