CMO University Update: Determining Keyword Difficulty

Determining Keyword DifficultyIf you are targeting the wrong keywords, you are simply wasting your time with search marketing.  With the a little research, you could figure out the right keywords and greatly increase traffic to your church’s site.

If you have been following our discussion of the importance of keyword research to search marketing for your church, we’ve looked at why keyword research is important and what is involved in keyword competition.  So, how do you determine how difficult it will be to rank well for a keyword?  Great question!

Read: “Determining Keyword Difficulty” and get some practical ways to determine what keywords you can rank for now and what keywords you’ll need to target in the future.

http://churchmarketingonline.com/2011/03/determining-keyword-difficulty/

Photo by sean dreilinger

Have you done search marketing for your church?

If so, how have you determined which keywords you would target?

About the author

Kurt Steinbrueck

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