One of the primary elements of a church’s online marketing is their website. All the link building and SEO can be rendered virtually useless (or even harmful) if the church’s website gives a bad impression to the people who find it.
This point is driven home very well by Daniel over at ShareFaithBlog.com with his “The Parable of the Church Sign”. I encourage you to check it out:
Is your church’s website helping or hurting your church?
If you’ve been in the situation where your church’s website was not being done well, what did you and your church do to fix that? Maybe your solutions can help others in this situation.