There’s an interesting thing happening in Mansfield, OH.  A church put up several billboards, but people thought the billboards were actually put up by an antheist group.  Why?  Because the church got a little too creative with their marketing and lost the message.

Here’s what happened: Read more…

I usually post more humorous church videos simply because I like funny videos, but church videos don’t have to be funny to be good.  Certainly serious or touching videos can be great for church members and church marketing alike.

This week we have a touching video that is getting a lot of attention lately.  It’s a special Father’s day surprise.  It’s a great video, though I wish the poster would have mentioned what church this was at.  It’s another great example of how a viral video doesn’t have to be a professional video. Read more…

Link building is the exercise of SEO.  With a good link building campaign you can improve the rankings of your website and bring new, more competitive keywords into reach.  Links strengthen your website.  So, it’s important to know how many inbound links you have pointing to your website and what pages / keywords may need some more targeting.

There are two things that you track regarding inbound links. Read more…

Hmmmmm……..Dooouuuugggghhhhnuuuuuuuttts!

Here’s a great video from BluefishTV with a fun way of talking about tithing.

If you have a church video, let us know in the comments below and we’ll share it.

Have a great weekend!!

Search ranking reports are critical to any SEO campaign.  With search ranking reports you can track the progress of your SEO work and find insights into ways you can increase your search traffic even more.

The primary way most people track the results of search engine optimization is by running search ranking reports. These reports tell you where your website is currently ranking in the major search engines for your targeted keywords. The reports themselves don’t affect your rankings, but they do give you insight into the effect of the work you have done and what areas you may need to improve on.

Let’s say when you first started the optimization process, you decided to target some less competitive keywords because your website was new and you wanted to start getting more website traffic as soon as possible.
As part of your plan, you targeted those keywords with both the on-page optimization as well as Read more…

From MyNakedPastor.com to coffee houses in the sanctuary churches have been trying to reach the world and appear “relevant”, especially the younger generations.  After all, according to one study, “70 percent of young adults ages 23-30 stopped attending church regularly for at least a year between ages 18-22.”  So, we have to do something, right?  But are we doing the right “something”? Read more…

I was thinking about SEO and the importance of running reports and tracking metrics when it struck me that it’s very similar to trying to loose weight.

Optimization and link building are like diet and exercise.  Through your diet you fine tune the foods that you eat focusing on the healthier foods that help your body to run well.  At the same time, you exercise, building up your bodies strength and ability to perform. Read more…

I like to post videos on Fridays both as a fun way to end the week, to promote videos created by churches, and to emphasize the way videos can be a great church marketing strategy.  Most of the videos I’ve posted have been scripted style videos, like skits, which have been made by Churches or Christian groups to convey a specific message.  However, church videos don’t have to fit that format.

Earlier this month I posted a video of a deer that was made from the security camera footage of a church.  Back in May I posted a video a family made about the life-saving miracle God performed on their new born child.  This week our video is simply a clip either from church service or presentation at a conference.  The point is that church videos don’t have to be scripted stories or take hours of production time.  Many churches feel that they don’t have the equipment or know how to create a good church video, but these videos illustrate that you don’t have to have a film studio, professional cameras, or even great script writers.

On to this week’s video of a funny story about a little kitten.  I found it while reading a post from David Tonen’s blog, navigateyourmarketing.com.

httpvh://www.youtube.com/watch?v=FgQqBC-WTzs

Photo by aquababe

You, too, can make a church video.  If (when ) you do, please let us know here so we can share your churches video.

God bless.

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Tracking the progress and effects of the SEO work you are doing is critical to the success of your SEO church marketing.  So, what are the important things you need to be tracking and how do you track them?

Read more in our newly updated CMO University article series:

Church SEO Tracking and Reporting Read more…