The search engines are constantly changing. New sites area being created and shut down every day. More sites are realizing the value of search engine optimization. New strategies for SEO and link building are developed. Even the search engines themselves change as they try to refine their algorithms to produce the most relevant search results. So, what do you do?
You Need To Keep Up
All this means that your search engine rankings are going to change, keyword popularity will change, and links will come and go. Thus for a website you want to become and stay successful, the SEO work is never really done. Running reports, tracking keywords, and watching how visitors interact with your website is essential for devising an effective strategy for search engine marketing.
More than Just Information
You can then take the information you gather from tracking these metrics and create good strategies to continue to build upon the success of your website. This isn’t just nice information to have. The information you get from tracking rankings, links, website traffic, and conversions are warning bells when something starts to go wrong. They are clues to opportunities where you can grow. They are the light that prevents you from making decisions about your church’s marketing in the dark.
It is vital to the success of your church’s website, and to that extent the success of your church ministry to setup proper tracking for your website, your church marketing, and your conversions.
What do you think?
Do you think it’s important to track rankings, links, site traffic and conversions?