We talk a lot about SEO and social media on the Church Marketing Online, but one thing I haven’t talked much about (if at all) is press releases.  Often times I think people think of press releases as being something for businesses or politicians or that something has to be amazingly spectacular to be worthy of a lofty press release, but that isn’t the case, especially in the Internet age. Read more…

A lot of what we focus on here at Church Marketing Online is reaching out to share the Gospel and bring people into your church.  But it is also important to reach out to those who are already in your church.

I’ve seen many a church who did some great work in outreach and were bringing in lots of new people, but the church never seemed to grow.  The reason was that they were doing such a poor job with their existing members that people were leaving as fast as new people were coming.  Not good.

There are many elements to keeping people as members of a church. Read more…

I ran across an article by Dean Seddon recently about why people don’t come to church and it got me thinking…not so much about those specific reasons that he mentioned, but rather about the church marketing approach that we churches use.  There are reasons people don’t come to church.  Are we making sure that we are addressing those reasons in our marketing campaigns?  More than that, are we giving people a reason to come to church? Read more…