A week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read More
For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read More
We have discussed the importance of keyword research when optimizing your church website. In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery. Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use. Now there’s an alternative.
You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools. There are two key benefits to the Google Keyword Research Tool. Read More
We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More
As we approach the 4th of July, I was thinking about freedom. Freedom is a great blessing, one that many people do not have. But we can offer freedom? Read More
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.
Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.
By tracking the various metrics of SEO…
- You can see if the SEO is working or if the optimization for some keywords needs to be re-evaluated do to poor performance.
- You can determine what keywords need more than just on-page optimization and thus need to be targeted when link building.
- You can determine what link building strategies are working best.
- You can learn what keywords have the best conversion rates so you can focus on those keywords.
Finally, there is the emotional and psychological effect. As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you. This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.
What Do We Track?
There are essentially four things we track in SEO.
- Search Rankings
In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather. We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.
Picture by gerlos
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.
Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More
(Updated on 3/31/2011)
Are the pages of your website optimized for the search engines? If not, you are missing out on visitors to your website and to your church, missing out on people who are looking for God. On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read More
Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.
Why is Keyword Research Critical? Read More
As you start to delve into the world of online marketing, it is important to be able to understand the terminology being used. We always try to limit the “tech talk” when possible and use terms normal folks use; however, there are times when there simply isn’t another word to use. You may also be reading though other resources and run into confusing terminology. So, we have created the Church Marketing Online Search Marketing Glossary.
We encourage you to look over this dictionary of search marketing terms before you begin reading through the rest of the articles. We also encourage you to bookmark this page so you can visit the page if you ever run into a word or acronym you are not familiar with. If it’s search marketing related, you should find it here. If not, post a comment to request a definition.