(Updated on 2/24/2011)
Some people believe the church can be more effective by utilizing processes most commonly and effectively used in business today, including marketing. In fact there are companies that specifically help churches develop a logo, a slogan, a website, brochures, and a multi-faceted marketing campaign much the same way other companies develop these elements to launch a new business.
On the other hand, some people abhor these practices and think the church should stay as far away from them as possible. They believe marketing is deceptive, manipulative, superficial, worldly, and yes – evil.
And then there’s the middle ground where I think most of us find ourselves. We want our churches to reach more people in our communities. We want to express the passion and love we have for God and people. If people would just come to a Sunday service, we know God would show up and touch their hearts and show them the amazing life they could have with Him in it. We want to let people know about the opportunities God has for them, but it’s so hard to get people’s attention in this media-saturated culture. We want to reach out, but we don’t want resort to hype, gimmicks, or starkly corporate tactics.
Is marketing the way to do that, or is marketing evil?