When people search for churches in your city does your church website appear at the top of Google, Yahoo, MSN, and Ask? No? Our Top Church Search Rankings service can put it there. It includes local search engine optimization & local directory registration, and should be a part of your church evangelism, church outreach, and church growth strategy.
About Church Marketing Online
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We're using a 2-pronged strategy. The Top Church Search Rankings service provides search engine optimization to church websites so they appear at the top of the search results when people in that community search for a church. The CMO blog is here to educate and discuss Internet evangelism and church outreach.
Church Marketing Online Blog
Do you want to know how to use the full potential of the Internet for evangelism, outreach, and to grow your church? Read articles on church marketing, web evangelism, Internet ministry, search engine optimization, and more. Discuss ideas, tools, strategies to reach your community online. Check out CMO University.
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read more…
Chris Walker at EvangelismCoach.org posted a good article about a church that issued a press release that was practically useless because it included so much flowery language and Christian lingo (aka Christianese).
Local newspapers will often run church press releases (or exerpts from them) in their religion section (both print and online), so it’s great to see a church using a press release to communicate with people in their community, but you’ve got to write them in a way that unchurched people can understand. Read the critique: Flowery Church “Insider” Language confuses Press Release.
Church Marketing Sucks posted an interesting story about Kinetic Church in Charlotte, NC. Kinetic church holds its Sunday service in a movie theater and so they keep all their gear in a trailer. About a month ago theives stole the trailer. In response, Kinetic Church launched an outreach effort with donated billboard space and a coordinated online outreach effort. They even put this video on YouTube reaching out to the person or people who stole the trailer offering them forgiveness and asking for the opportunity to take them out to dinner.
EDIT: The video is actually from a year ago. In addition to being funny, the cool thing from a marketing perspective is that they posted the video series on YouTube where they’ve been viewed about 20,000 times.
