When people search for churches in your city does your church website appear at the top of Google, Yahoo, and Bing? No? Studies show that most people use search engines to find what they are looking for, including churches. If you aren't on the first page, you are missing out on visitors. Learn more about Church SEO at CMO University
About Church Marketing Online
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We do this by explaining search engine marketing for churches, discussing social media and how it can be used by churches, and facilitating conversations about other online church marketing ideas. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.
Kevin Hendricks over at Church Marketing Sucks has a great article about the recent flash mob video from Second Baptist Church, “Dance Your Shoes Off”. He makes some great points what a viral video like this which involved so many people can do, including:
“Such a public event does have the benefit of multiple perspectives. It’s not limited to the official video. Loads of people watching the event can be seen snapping pictures and taking cell phone video. These alternate perspectives show up online, spreading the core idea even further.”
You can watch the Dance Your Shoe Off video below:
The Catalyst Conference in Dallas took place May 11-13. I was reading a couple of blogs of people who were attending the conference and live blogging the event. It struck me. Every one of these bloggers is providing free marketing for the event.
Earlier this week Bing announced that they were rolling out some great new features which integrate Facebook into their search results. These features influence search results, show you your Facebook friends “liked” pages, provide for Facebook interactions with your friends while searching. You can read more about the features here, “Bing and Facebook Launch New Integration Revolutionizing Search“.
While there are a lot of cool features Bing has announced, there are something that can really benefit churches greatly. Here’s how… Read more…
Social media is a revolution. At no other time in history has a message or news about an event or even video of that event been able to be spread to so many people so quickly. Consider the recent earthquake and tsunami in Japan.
The purpose of your church’s website is to have an online presence for your ministry. Link building is a way to increase that online presence, to reach more people, and expand your ministry. If you aren’t pursuing search engine optimization, including a link building strategy, you are not utilizing your church’s website to it’s fullest. In fact, you may only be use a fraction of it’s potential. Read more…
There are a lot of churches that don’t do anything to build links for their website. They all have great reasons…or so they think. But I’d suggest that link building is worth doing for every church. So, here are 7 of the top reasons why churches think they shouldn’t be link building and why those reasons may not be accurate. Read more…
Social media is huge these days. Facebook has about 600 million members (that’s nearly twice the entire US population), Twitter has somewhere around 150 million users, and some are even suggesting that search engines will eventually be replaced by social networking (we’ll see). So, do you think the church needs to be involved in social media? Read more…
All links are NOT created equal. There are many aspects to links that affect the value (or lack there of) of any particular link. We’ve already talked about link authority and reputation. In this article we’ll take a look at some other basic facts of link building that you should be aware of as you develop your link building strategy. Read more…
Do a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want. Their all scams. There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read more…
The other day the folks over at Church Marketing Sucks asked their readers to show them their Easter. The idea was to post pictures that demonstrate what your church did for Easter. These could be pictures of marketing materials or pictures at Easter events. It’s a pretty cool idea.
