Google announced they are attempting reach further into the social networking arena with the launch of their new +1 feature. So, what is this +1 feature and how does it effect churches? Read More
Every website should be optimized. Especially church websites. People use the search engines to find churches and find answers…answers churches have. Not optimizing your church website is like building a church and then not bothering to put up a sign or tell anyone.
So, what is on-page optimization and how do you do it? Read More
Search engine optimization is something that should simply be a part of any and every website design. After all, aren’t you building the website so people will find it and use it? Good SEO can be the difference between a website succeeding in it’s mission or failing.
Here are a few final thoughts on SEO… Read More
There are certain practices that the search engines tell us they do not approve of. This is generally known in the SEO world as “Black Hat” SEO. The search engines warn that they will punish website that employ these tactics and possibly ban the site. Unfortunately, I’ve seen a lot of do-it-yourselfers use use these tactics simply out of ignorance. They heard using keywords in their text was good, so they just started sticking a bunch of keywords in the text without realizing that’s keyword stuffing and could hurt their site.
So, to be very clear. I’m telling you about these things so that you DO NOT do them. There are plenty of legitimate ways of ranking well in the search engines. There is no need to go to the dark side.
Here are a few of the more common “Black Hat” practices: Read More
Want to rank well for a certain keyword? Just tell the search engines what keywords you want to rank well for. By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.
As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page. By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords. Here are…
7 places on your web pages to use your keywords: Read More
If you put a group of people together in a room, do you have real community? What if none of them know each other? What if some of them do know each other, but don’t like each other? How do you create real community? Read More
I’m sure your church has had a barbecue or pot-luck dinner. You may have had conferences or workshops. Surely every church has had a worship service. What do all these have in common? They are all live events that bring people together. It’s great! These events allow people to meet each other, strengthen social bonds, provide the means for discussions and group learning, create a sense of belonging, and much more. There is a reason the Bible tells us not to forsake the assembling of the believers. Community it important. But what about online? Read More
If you are targeting the wrong keywords, you are simply wasting your time with search marketing. With the a little research, you could figure out the right keywords and greatly increase traffic to your church’s site.
If you have been following our discussion of the importance of keyword research to search marketing for your church, we’ve looked at why keyword research is important and what is involved in keyword competition. So, how do you determine how difficult it will be to rank well for a keyword? Great question!
Read: “Determining Keyword Difficulty” and get some practical ways to determine what keywords you can rank for now and what keywords you’ll need to target in the future.
Photo by sean dreilinger
Have you done search marketing for your church?
If so, how have you determined which keywords you would target?
If you are just using the Internet as a megaphone, then you are missing the boat. Your focus is wrong because you are thinking about how you can get your message to the people instead of how you can connect and communicate with the people.
Think about it. Do you like to talk to people who only talk about themselves and never listen to you? Read More
Are you a spammer? And, no, you don’t have to be selling discount Canadian prescriptions or telling me how I can loose 50 pounds in 3 days on your new secret diet formula made entirely of saw dust and fruit loops to be a spammer. You may be a spammer and not even know it. Here are some ways to make sure you don’t end up becoming an evil spammer and don’t damage your church’s reputation in the process. Read More