Last week I talked about getting involved in local online communities as a way to better market church events and, more importantly, reach more people in your community with the Gospel. You would find these online communities in your local Yellow Pages. So, how do you find these online communities?
The people who you can reach the easiest, who you have the most influence with, and who have the best chance of visiting your church are the people of your local community. The Internet gives us the opportunity to reach more people for Christ in your community than ever before. Over the years, churches have developed offline strategies of connecting with their community like joining the chamber of commerce, putting on community events, etc., but what can you online? Read More
“The people are a bunch of stuck-up snobs.”
When talking about listings and reviews for churches the comment always comes out, “We don’t feel comfortable with just anyone being able to post a review. They might post something negative.” The fear is that someone who had a bad experience at the church will post some rant about the church on one of these review sites or perhaps someone who doesn’t have any connection to the church at all, but just doesn’t like Christians will post some false story. It’s an understandable fear, but I think it’s one that we must get over. Read More
If you could get new people to visit your church with just a few minutes work, would you? This is the question you can present to your congregation, because each of them can help to bring in new visitors to your church by taking just a few minutes to post a couple positive reviews in your church’s online listings.
Positive online reviews can have a huge impact both on local search rankings and getting people to visit your church. So, here are…
5 Ways To Get Members To Post Reviews: Read More
One of the key components to an online church marketing strategy is search engine marketing. The first step to search engine marketing is understanding what a search engine is and how it works.
It’s time to find out “How Do Search Engines Work?”
Do you have any questions or comments about how search engines work?
One of the most powerful types marketing messages is a recommendation. We often think of these recommendati0ns as happening in person, but thanks to reviews, they don’t have to be. These local review sites like City Search and Yelp, as well as the local listings in Google , Yahoo, and Bing, all give people the ability to rate an organization and leave a review.
A good review takes a listing to a whole new level. Now you are not just letting people know about your church, you are including a recommendation. This makes people much more likely to decide to visit. It also can give people a glimpse into the personality of your church as the reviews talk about the different aspects of your church and its ministries and their effects on people’s lives. It gives your members the opportunity to tell people about your church. If you do not have positive reviews on your church’s listings (if you even have listings), then you are loosing visitors before they even step into your church. Read More
Your church is local, so shouldn’t your listings be local? All the major search engines now have local listings. Google has Google Places, Yahoo has Yahoo Maps, and Bing has Bing Local. In addition, there are a slew of local review sites like CitySearch, Yelp, and Insider Pages as well as several Internet Yellow Pages, like yp.com. These are all places where people can search for churches in a specific city or geographic location and these are all places where your church should be listed.
So, How Popular Is Local Search?
According to an article from USAToday, “ComScore has Yelp attracting 26.1 million users, followed by YP.com at 24.8 million, Idearc’s Superpages at 17.3 million, Citysearch’s 14.3 million and Yahoo Local’s 13.3 million visitors.” Comscore also indicates that Google got 178 million visitors and Google says that 20% of their traffic is local searches. So, that puts Google’s local search traffic at 35.6 million visitors. That’s a lot of search traffic. Read More
Alright, you’ve made your virtual “yard signs”. So, how do you go about getting people to use them so they don’t end up in your virtual “storage closet”. Here are 5 tips for handing out virtual yard signs: Read More
As I drive around town I’m inundated with yard signs. Computer repair for under $100. Work off those extra pounds with X program. Visit such-n-such church. Vote for someone for school board (uh. The election’s been over for about 4 months!!). The signs are everywhere and people use them because they are easy, cheap, and they work.
Your church may already have real yard signs, but you can also have virtual yard signs. Read More
While the Christian church reaches around the globe and seeks to expand into every nation, city and tribe, the church has always been fundamentally local. The local church knows the people in the town. The local church is best able to meet the needs of their local community. The local church has most of it’s influence in it’s own city. Read More