Over in our Christian Web Trends Blog we published an article yesterday entitled The Best Target Demographic Ever! It begs the question… with all the time, effort, and resources you’re putting into marketing (online and offline) at your church are you over-looking the demographic most likely to participate in a service or activity if invited?
Dean Peters posted an excellent article over at Heal Your Church Website today – lessons derived from his office vending machine – about the importance of using website analytics with a church website. Website analytics are statistics that tell you all sorts of useful information including which pages are most popular, what search phrases people used to find your website, and more.
Most web hosting packages provide some sort of statistics, but a great way to get very detailed analytics for free is with Google Analytics.
The bottom line is… when it comes to websites and snack machines – it’s important to give people what’s important to them rather than offering what’s important to you.
According to a new study published today by The Barna Group, churches continue to lag behind in their use of Internet technology.