10 Things Church Website Visitors Need to Know

Author: Paul Steinbrueck  //  Category: CMO University, church websites

Most of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?

A couple of weeks ago I wrote 10 Things Church Website Visitors Need to See, which describe the design elements important to making a visitors experience on your church website a good one.  In this article, we look at the information first-time visitors to your church website are looking for.

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10 Things Church Website Visitors Need to See

Author: Paul Steinbrueck  //  Category: CMO University, church websites

church website visitorsMost of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?  Do they quickly click away in horror?  Or does the design of your website make them feel welcome to look around and possibly attend a church service?

In this article we look at 10 church website design tips - 10 things the design of your church website should have to make a person’s experience on your website a good one.

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Google Adds Keyword Popularity Tool

Author: Kurt  //  Category: CMO University, search engines

 
We have discussed the importance of keyword research when optimizing your church website.  In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery.  Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use.  Now there’s an alternative.

Google Logo

You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools.  There are two key benefits to the Google Keyword Research Tool. Read more…

What is Local SEO and Why It’s Important to Church Marketing?

Author: Kurt  //  Category: CMO University, Local search, Uncategorized, church marketing ideas, search engines

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read more…

Tracking and Reporting Your Church Marketing

Author: Kurt  //  Category: CMO University, website analytics

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move. Read more…

Link Building for Church Marketing

Author: Kurt  //  Category: CMO University, church marketing ideas, church websites, search engines

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read more…

On-Page Optimization

Author: Kurt  //  Category: CMO University, church marketing ideas, search engines

Are the pages of your website optimized for the search engines? On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read more…

Keyword Research

Author: Kurt  //  Category: CMO University, Local search, search engines

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read more…

The 5 Apple Pickers - A Search Engine Marketing Parable

Author: Paul Steinbrueck  //  Category: CMO University, search engines, website analytics

Apple TreeAt a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…” Read more…

Search Marketing Glossary

Author: Kurt  //  Category: CMO University, Local search, search engines

As you start to delve into the world of online marketing, it is important to be able to understand the terminology being used. We always try to limit the “tech talk” when possible and use terms normal folks use; however, there are times when there simply isn’t another word to use. You may also be reading though other resources and run into confusing terminology. So, we have created the Church Marketing Online Search Marketing Glossary.

We encourage you to look over this dictionary of search marketing terms before you begin reading through the rest of the articles. We also encourage you to bookmark this page so you can visit the page if you ever run into a word or acronym you are not familiar with. If it’s search marketing related, you should find it here. If not, post a comment to request a definition.

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