Category - CMO University

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5 Link Building Strategies to Avoid
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The Top 10 Ways For Churches To Get Links
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Planning The Best Church Link Building Strategy Ever!
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CMO University Update: Link Building for Church Marketing
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CMO University Update: Two Final Tips on Church SEO
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CMO University Update: 4 Search Engine Optimization Tactics That Could Get You Banned
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CMO University Update: 7 Essential Elements of Search Engine Optimization
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CMO University Update: On-Page Optimization
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Some Thoughts on Search Engine Optimization
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4 Search Engine Optimization Tactics to Avoid

5 Link Building Strategies to Avoid

5 link building strategies to avoidDo a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want.  Their all scams.  There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read More

The Top 10 Ways For Churches To Get Links

Top Ten Ways for Churches to Build LinksThere are lots of ways to get inbound links to your church’s website.  Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read More

Planning The Best Church Link Building Strategy Ever!

Planning your church's link building strategyOne of the most asked questions I see related to search marketing is…

What is the Best Link Building Strategy?

There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.

Planning Your Church’s Link Building Strategy: Read More

CMO University Update: Link Building for Church Marketing

Link Building for Church MarketingIf optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it?

Read on my friend:

Link Building for Church Marketing

Photo by mtsofan

CMO University Update: Two Final Tips on Church SEO

Thought on SEOGood SEO can be the difference between a website succeeding in it’s mission or failing.  It can be the difference between a person visiting your church or going somewhere else, possibly even a church which is not really Christian.  In the Church Marketing Online University Updates on on-page search engine optimization, here are two final tips on church seo: Read More

CMO University Update: 4 Search Engine Optimization Tactics That Could Get You Banned

SEO techniques to avoidSearch Engine Optimization is an important part of online church marketing.  Unfortunately, there’s a lot of misinformation about SEO out there.  Some of the misinformation is simply useless while other misinformation can actually harm your website in the search engines even to the point of getting your church’s website banned.  Not good.

In this Church Marketing Online University update, we look at:

4 Search Engine Optimization Tactics That Could Get Your Church Website Banned Read More

CMO University Update: 7 Essential Elements of Search Engine Optimization

The Essentials of Search Engine OptimizationWant to rank well for a certain keyword?  Just tell the search engines what keywords you want to rank well for.  By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.

As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page.  By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords.  Here are…

7 Essential Elements of Search Engine Optimization:

Click to read more…

Photos by adesigna

CMO University Update: On-Page Optimization

People find churches because of search engine optimizationEvery website should be optimized.  Especially church websites.  People use the search engines to find churches and find answers…answers churches have.  Not optimizing your church website is like building a church and then not bothering to put up a sign or tell anyone.

So, what is on-page optimization and how do you do it? Read More

Some Thoughts on Search Engine Optimization

Thought on SEOSearch engine optimization is something that should simply be a part of any and every website design.  After all, aren’t you building the website so people will find it and use it?  Good SEO can be the difference between a website succeeding in it’s mission or failing.

Here are a few final thoughts on SEO… Read More

4 Search Engine Optimization Tactics to Avoid

Warning!!!

SEO techniques to avoid“Danger Will Robinson!  Danger!!”

There are certain practices that the search engines tell us they do not approve of. This is generally known in the SEO world as “Black Hat” SEO. The search engines warn that they will punish website that employ these tactics and possibly ban the site.  Unfortunately, I’ve seen a lot of do-it-yourselfers use use these tactics simply out of ignorance.  They heard using keywords in their text was good, so they just started sticking a bunch of keywords in the text without realizing that’s keyword stuffing and could hurt their site.

So, to be very clear.  I’m telling you about these things so that you DO NOT do them.  There are plenty of legitimate ways of ranking well in the search engines.  There is no need to go to the dark side.

Here are a few of the more common “Black Hat” practices: Read More

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