Category - CMO University

1
CMO University Update: How Do Search Engines Work?
2
CMO University Update: Is Marketing Evil?
3
CMO University Update: How People Find a New Church
4
CMO University Updates
5
10 Things Church Website Visitors Need to Know
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10 Things Church Website Visitors Need to See
7
Google Adds Keyword Popularity Tool
8
What is Local SEO and Why It’s Important to Church Marketing?
9
Tracking and Reporting Your Church Marketing
10
Link Building for Church Marketing

CMO University Update: How Do Search Engines Work?

Search EnginesWe use them everyday, but do you really understand how a search engine works?

One of the key components to an online church marketing strategy is search engine marketing. The first step to search engine marketing is understanding what a search engine is and how it works.

It’s time to find out “How Do Search Engines Work?

http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

Do you have any questions or comments about how search engines work?

CMO University Update: Is Marketing Evil?

Church Marketing Is Evil?

It’s been a debate in the church for as long as marketing was a concept.  Should the church engage in marketing?  Why would a church even need to market itself?  Isn’t marketing inherently evil?

This is one of the first articles in the Church Marketing Online University series because if you think marketing is useless, not for the church, or just plain wrong, then you certainly are not going to pay attention to the rest of the information in the series.  Check out the updated article, “Is Marketing Evil

http://churchmarketingonline.com/2008/05/is-marketing-evil/

What do you think?  Is marketing evil?

Is marketing something the church should be engaged in?

CMO University Update: How People Find a New Church

Searching for a churchWe have updated the CMO University article, “How People Find a New Church“.

Your church probably already has a website.  Are you using the website to bring new visitors to your church?  If you are not being intentional about it, you may be missing out on a lot of visitors.

In this article we look at how local search has replaced many of the old ways people used to look for a new church, like using a phone book.

http://churchmarketingonline.com/2008/04/how-people-find-a-new-church/

Are you tracking your church’s search visibility?

How is your church doing in the search engines?

Photo by IITA Image Library

CMO University Updates

Church Marketing Online GraduateShortly after Church Marketing Online launched back in 2008, we created Church Marketing Online (CMO) University. CMO University is here to serve as an educational resource to pastors and church leaders who see the potential for the Internet to be used for church evangelism, outreach and marketing online but don’t have to time to sort through thousands of secular search marketing websites and try to apply the principles to church ministry.  Think of it as Church Marketing 101.

It’s been a few years since we first published CMO University, so in the coming weeks we will be updating and enhancing the CMO University articles.  We encourage you to follow along, make comments, ask questions, and share your experiences.

Are you ready to get your “doctorate” from Church Marketing University? We’re starting today with an introduction to CMO University:

http://churchmarketingonline.com/church-marketing-online-university/

What topics would you like to see covered in the CMO University Artricles?

10 Things Church Website Visitors Need to Know

Most of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?

A couple of weeks ago I wrote 10 Things Church Website Visitors Need to See, which describe the design elements important to making a visitors experience on your church website a good one.  In this article, we look at the information first-time visitors to your church website are looking for.

Read More

10 Things Church Website Visitors Need to See

church website visitorsMost of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?  Do they quickly click away in horror?  Or does the design of your website make them feel welcome to look around and possibly attend a church service?

In this article we look at 10 church website design tips – 10 things the design of your church website should have to make a person’s experience on your website a good one.

Read More

Google Adds Keyword Popularity Tool

 
We have discussed the importance of keyword research when optimizing your church website.  In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery.  Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use.  Now there’s an alternative.

Google Logo

You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools.  There are two key benefits to the Google Keyword Research Tool. Read More

What is Local SEO and Why It’s Important to Church Marketing?

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More

Tracking and Reporting Your Church Marketing

SEO Reporting


(Updated 8/3/2011)

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.

By tracking the various metrics of SEO…

  • You can see if the SEO is working or if the optimization for some keywords needs to be re-evaluated do to poor performance.
  • You can determine what keywords need more than just on-page optimization and thus need to be targeted when link building.
  • You can determine what link building strategies are working best.
  • You can learn what keywords have the best conversion rates so you can focus on those keywords.

Finally, there is the emotional and psychological effect.  As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you.  This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.

What Do We Track?
There are essentially four things we track in SEO.

  1. Search Rankings
  2. Links
  3. Traffic
  4. Conversions

In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather.  We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.

Picture by gerlos

Link Building for Church Marketing

Link Building for Churches


(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

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