Category - CMO University

1
On-Page Optimization
2
Keyword Research
3
The 5 Apple Pickers – A Search Engine Marketing Parable
4
Search Marketing Glossary
5
What is SEO?
6
How Do Search Engines Work?
7
Is Marketing Evil?
8
How people find a new church

On-Page Optimization


(Updated on 3/31/2011)

Are the pages of your website optimized for the search engines? If not, you are missing out on visitors to your website and to your church, missing out on people who are looking for God.   On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read More

Keyword Research

Keyword Research
(Updated on 3/15/2011)

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read More

The 5 Apple Pickers – A Search Engine Marketing Parable

Apple TreeAt a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…” Read More

Search Marketing Glossary

As you start to delve into the world of online marketing, it is important to be able to understand the terminology being used. We always try to limit the “tech talk” when possible and use terms normal folks use; however, there are times when there simply isn’t another word to use. You may also be reading though other resources and run into confusing terminology. So, we have created the Church Marketing Online Search Marketing Glossary.

We encourage you to look over this dictionary of search marketing terms before you begin reading through the rest of the articles. We also encourage you to bookmark this page so you can visit the page if you ever run into a word or acronym you are not familiar with. If it’s search marketing related, you should find it here. If not, post a comment to request a definition.

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What is SEO?

What is SEO?
(Updated on 3/8/2011)

Perhaps as you’ve searched around the Internet and Church Marketing Online you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.

The goal of SEO is to increase your website’s rankings in the search engines and bring more visitors to your website. An optimized website can bring 2 times, 3 times, or even 10 times the visitors than an un-optimized website. So, understanding SEO and its importance can make or break a website.

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How Do Search Engines Work?

search engines
(Updated on 3/2/2011)

One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work.  This article is intended to explain the basics of how search engines work and, in the course of doing so, shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

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Is Marketing Evil?

Is marketing evil?
(Updated on 2/24/2011)

Some people believe the church can be more effective by utilizing processes most commonly and effectively used in business today, including marketing.  In fact there are companies that specifically help churches develop a logo, a slogan, a website, brochures, and a multi-faceted marketing campaign much the same way other companies develop these elements to launch a new business.

On the other hand, some people abhor these practices and think the church should stay as far away from them as possible.  They believe marketing is deceptive, manipulative, superficial, worldly, and yes – evil.

And then there’s the middle ground where I think most of us find ourselves.  We want our churches to reach more people in our communities.  We want to express the passion and love we have for God and people.  If people would just come to a Sunday service, we know God would show up and touch their hearts and show them the amazing life they could have with Him in it.  We want to let people know about the opportunities God has for them, but it’s so hard to get people’s attention in this media-saturated culture.  We want to reach out, but we don’t want resort to hype, gimmicks, or starkly corporate tactics.

Is marketing the way to do that, or is marketing evil?

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How people find a new church


(Updated on 2/17/2011)

In the past when a family was looking for a church they would talk to their friends or maybe check the yellow pages for churches in their area.  Then they might visit several of those churches until they find one they like.

The Revolution of Local Search:
Google Places

Over the last several years Internet search engines have made tremendous improvements in what is called local search, that is the search for businesses or organizations in a specific geographical area. Now if you search for something and include a city in the search phrase you’re likely to see results that include a map with some virtual push-pins in it. With one click you can get a phone number, driving directions, pictures, and even read reviews of the place of your choice. As a result, people have been ditching their yellow pages in droves and searching online for restaurants, retailers, and even churches.

In fact, way back in 2008, a survey showed that for the first time more people were using search engines (31%) than a physical phone book (30%).  However, the results revealed something bigger.  When all the Internet sources were added up (search engines, local search, local review sites, social media), over 60% of all people started their search for information about a business or organization online.  That was in 2008.  Today a much greater percentage of people go online to find things.

Today someone who is looking for a church – let’s call him Bill – will most likely start his search online.  Bill uses a search engine like Google, Yahoo, or Bing, to find the listings of churches close to his home.  He looks at their listings starting with first listing and reads the reviews he finds in the search listing.  Then he visits many of those church’s websites.  Based on what he reads, hears, and watches on those website’s Bill quickly rules out most of the churches without ever stepping foot in them.  Then he picks 2 or 3 that seem to be most like the kind of church he’s looking for.  He attends a Sunday service at those churches.  Hopefully he likes at least one of them and gets involved in that fellowship.

Let’s take a closer look at this process

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