A hashtag is when the # symbol is used to mark keywords or topics in a Tweet. It’s like a tag or category in a blog and is a way to organize or categorize tweets. But you don’t just hashtag anything. Read More
This weekend I was listening to a book on economics because I’m a complete dork and that type of stuff interests me. One of the lines that stuck out to me was a truism of statistics that the author quoted, “Correlation does not equal Causality.” In other words, just because two things seem connected doesn’t mean that one caused the other. Don’t worry, that’s the last of the economics talk.
Today, I was catching up on some church marketing reading and came across Todd Henry’s article at Church Marketing Sucks, “Eliminating False Assumptions“. He was writing about the same type of thing. In his article he writes about how we need to be careful not let assumptions control what we do, but rather examine what is really happening and challenge those assumptions. Read More
A couple weeks ago I wrote about faking social media. Generally speaking, it’s best to avoid faking social media and, instead, work on creating real connections with people. This is especially important for the church. But just because you shouldn’t totally fake your church’s social media presence, doesn’t mean there aren’t some tools you can use to make things easier and more efficient.
Here are 5 tools which can make you more effective at social media and save you time: Read More
I was reading an article over at MickMel.com entitled, “You Can’t Fake It On Social Media“. The thrust of the article is that for social media to work for an organization, you must actively engage with people through social media. You can’t fake it. But is that really true? Can you fake it? Read More
It’s been a while since I posted a funny church video. Unfortunately, I’ve found it’s pretty hard to find church videos that original, funny, and decently done. Maybe I’m just not looking in the right places. Either way, the dry spell is over.
Check out these helpful instructions on how to worship for beginners:
If you have any funny or inspirational church videos or happen to know a good source of church videos, please post in the comment below.
Google has never been known for morality. Their moto is “Don’t Be Evil” which seems good, but it struck me that just not being evil leaves a lot of room for immoral things which may not reach the level of “evil” in the eyes of Google. As a secular search engine, Google has always allowed for websites related to all kinds of behavior, but is Google now officially supporting homosexuality? Read More
Google has announced that listings in Google Maps will now include descriptive phrases associated with the listing.
“Google Maps search results in the U.S. and Great Britain will include some of the phrases which are most frequently used to describe those places. These phrases come from sources all across the web, such as reviews, web pages and other online references, and they can help people quickly identify the characteristics that make a particular place unique.” Read More
Last week I wrote about what factors are most important in local church SEO. Yesterday, I wrote a related article over at the Christian SEO Guys blog looking at the top 10 things to avoid in local SEO. These principles absolutely apply to church SEO.
Some of the things mentioned are: Read More
I was reading a post from Steve Sjogren’s blog, Confessions of a Stumbling Servant, and he had a great post about the importance of using different outreach approaches in your ministry because different people are attracted by different things.
“If we hope to attract lots of fish — and that is the name of the game if we are professional fisher people — we must try for a number of kinds of fish. To have just one pole in the water isn’t going to cut it.” Read More
Local SEO is crucial for churches. Churches and ministries who aren’t doing SEO are missing out on new visitors and hindering their ministry efforts. So, what do you need to do to get your church to show up in the local search results? Read More