When people search for churches in your city does your church website appear at the top of Google, Yahoo, MSN, and Ask? No? Our Top Church Search Rankings service can put it there. It includes local search engine optimization & local directory registration, and should be a part of your church evangelism, church outreach, and church growth strategy.
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We're using a 2-pronged strategy. The Top Church Search Rankings service provides search engine optimization to church websites so they appear at the top of the search results when people in that community search for a church. The CMO blog is here to educate and discuss Internet evangelism and church outreach.
Do you want to know how to use the full potential of the Internet for evangelism, outreach, and to grow your church? Read articles on church marketing, web evangelism, Internet ministry, search engine optimization, and more. Discuss ideas, tools, strategies to reach your community online. Check out CMO University.
Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.
Why is Keyword Research Critical? Read more…
As you start to delve into the world of online marketing, it is important to be able to understand the terminology being used. We always try to limit the “tech talk” when possible and use terms normal folks use; however, there are times when there simply isn’t another word to use. You may also be reading though other resources and run into confusing terminology. So, we have created the Church Marketing Online Search Marketing Glossary.
We encourage you to look over this dictionary of search marketing terms before you begin reading through the rest of the articles. We also encourage you to bookmark this page so you can visit the page if you ever run into a word or acronym you are not familiar with. If it’s search marketing related, you should find it here. If not, post a comment to request a definition.
In the past when a family was looking for a church they would talk to their friends or maybe check the yellow pages for churches in their area. Then they might visit several of those churches until they find one they like.
The Revolution of Local Search
Over the last several years Internet search engines have made tremendous improvements in what is called local search, that is the search for businesses or organizations in a specific geographical area. Now if you search for something and include a city in the search phrase you’re likely to see results that include a map with some virtual push-pins in it. With one click you can get a phone number, driving directions, and even read reviews of the place of your choice. As a result, people have been ditching their yellow pages in droves and searching online for restaurants, retailers, and even churches.
Today someone who is looking for a church – let’s call him Bill - will most likely start his search online. Bill uses a search engine like Google, Yahoo, MSN, or Ask to find the websites of churches close to his home. Then he visits many of those websites. Based on what he reads, hears, and watches on those website’s Bill quickly rules out most of the churches without ever stepping foot in them. Then he picks 2 or 3 that seem to be most like the kind of church he’s looking for. He attends a Sunday service at those churches. Hopefully he likes at least one of them and gets involved in that fellowship.
Let’s take a closer look at this process
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