I was reading an article over at MickMel.com entitled, “You Can’t Fake It On Social Media“. The thrust of the article is that for social media to work for an organization, you must actively engage with people through social media. You can’t fake it. But is that really true? Can you fake it? Read More
Google has never been known for morality. Their moto is “Don’t Be Evil” which seems good, but it struck me that just not being evil leaves a lot of room for immoral things which may not reach the level of “evil” in the eyes of Google. As a secular search engine, Google has always allowed for websites related to all kinds of behavior, but is Google now officially supporting homosexuality? Read More
The Catalyst Conference in Dallas took place May 11-13. I was reading a couple of blogs of people who were attending the conference and live blogging the event. It struck me. Every one of these bloggers is providing free marketing for the event.
Get Your Free Church Marketing Today! Read More
Earlier this week Bing announced that they were rolling out some great new features which integrate Facebook into their search results. These features influence search results, show you your Facebook friends “liked” pages, provide for Facebook interactions with your friends while searching. You can read more about the features here, “Bing and Facebook Launch New Integration Revolutionizing Search“.
While there are a lot of cool features Bing has announced, there are something that can really benefit churches greatly. Here’s how… Read More
The other day, I posted about a video of Kelsey and the miraculous story of her birth. You can view the video here. This is an amazing story, but also a great example of how taking a few minutes to setup sharing buttons on content can make a huge difference in how much your content is shared. Read More
Social media is a revolution. At no other time in history has a message or news about an event or even video of that event been able to be spread to so many people so quickly. Consider the recent earthquake and tsunami in Japan.
Within 12 hours of the quake, there were over 4.5 million related Facebook posts from every continent (except Antarctica). Millions of people posted to Twitter with the rate of related tweets getting to over 1,200 tweets per minute. Within a few days there were over 9,000 earthquake related videos posted to YouTube and over 7,000 tsunami related videos.
From Death to Life: Read More
The purpose of your church’s website is to have an online presence for your ministry. Link building is a way to increase that online presence, to reach more people, and expand your ministry. If you aren’t pursuing search engine optimization, including a link building strategy, you are not utilizing your church’s website to it’s fullest. In fact, you may only be use a fraction of it’s potential. Read More
All links are NOT created equal. There are many aspects to links that affect the value (or lack there of) of any particular link. We’ve already talked about link authority and reputation. In this article we’ll take a look at some other basic facts of link building that you should be aware of as you develop your link building strategy. Read More
Do a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want. Their all scams. There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read More