There are lots of ways to get inbound links to your church’s website. Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read More
What is the Best Link Building Strategy?
There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.
Planning Your Church’s Link Building Strategy: Read More
In an article on the Christian SEO Guys blog, “Bing to Dethrone Google?“,I reported on the ongoing shift in the search engine market from Google to Bing. According to Experian’s Hitwise.com, in less than one year Bing’s market share has increased by nearly 27% while Google’s share has decreased by nearly 11%.
So, what does that have to do with church marketing? Read More
Hosting online events is a powerful way to connect people who may never be able to meet face to face. It’s an excellent method to distribute information in a seamless process, and you may include a larger number of people than any venue in the world could hold.
Here are 4 types of online events I’ve personally led or participated in that you could try, too! Read More
Search Engine Optimization is an important part of online church marketing. Unfortunately, there’s a lot of misinformation about SEO out there. Some of the misinformation is simply useless while other misinformation can actually harm your website in the search engines even to the point of getting your church’s website banned. Not good.
In this Church Marketing Online University update, we look at:
Want to rank well for a certain keyword? Just tell the search engines what keywords you want to rank well for. By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.
As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page. By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords. Here are…
Photos by adesigna
We’ve talked a bit about hosting online events, but what about using real world events as online events? Should churches allow or even encourage members to use Facebook or Twitter in the church? Read More
Online communities are a great opportunity. Getting members connected through Facebook and Twitter is great. But as much as all these online activities can help build community, real-world, in-person meeting is still very important. Read More
If you put a group of people together in a room, do you have real community? What if none of them know each other? What if some of them do know each other, but don’t like each other? How do you create real community? Read More