Google has never been known for morality. Their moto is “Don’t Be Evil” which seems good, but it struck me that just not being evil leaves a lot of room for immoral things which may not reach the level of “evil” in the eyes of Google. As a secular search engine, Google has always allowed for websites related to all kinds of behavior, but is Google now officially supporting homosexuality? Read More
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Earlier this week Bing announced that they were rolling out some great new features which integrate Facebook into their search results. These features influence search results, show you your Facebook friends “liked” pages, provide for Facebook interactions with your friends while searching. You can read more about the features here, “Bing and Facebook Launch New Integration Revolutionizing Search“.
While there are a lot of cool features Bing has announced, there are something that can really benefit churches greatly. Here’s how… Read More
Focusing on other search engines as Bingo should be started, but dont forget Google is a leader and i dont…
In an article on the Christian SEO Guys blog, “Bing to Dethrone Google?“,I reported on the ongoing shift in the search engine market from Google to Bing. According to Experian’s Hitwise.com, in less than one year Bing’s market share has increased by nearly 27% while Google’s share has decreased by nearly 11%.
So, what does that have to do with church marketing? Read More
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We use them everyday, but do you really understand how a search engine works?
One of the key components to an online church marketing strategy is search engine marketing. The first step to search engine marketing is understanding what a search engine is and how it works.
It’s time to find out “How Do Search Engines Work?”
http://churchmarketingonline.com/2008/05/how-do-search-engines-work/
Do you have any questions or comments about how search engines work?
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Your church is local, so shouldn’t your listings be local? All the major search engines now have local listings. Google has Google Places, Yahoo has Yahoo Maps, and Bing has Bing Local. In addition, there are a slew of local review sites like CitySearch, Yelp, and Insider Pages as well as several Internet Yellow Pages, like yp.com. These are all places where people can search for churches in a specific city or geographic location and these are all places where your church should be listed.
So, How Popular Is Local Search?
According to an article from USAToday, “ComScore has Yelp attracting 26.1 million users, followed by YP.com at 24.8 million, Idearc’s Superpages at 17.3 million, Citysearch’s 14.3 million and Yahoo Local’s 13.3 million visitors.” Comscore also indicates that Google got 178 million visitors and Google says that 20% of their traffic is local searches. So, that puts Google’s local search traffic at 35.6 million visitors. That’s a lot of search traffic. Read More
People Are Looking For a Church…
Help Them Find You!
You are looking for a church. So, like most people, you go online and use the search engines to find a church near you. You find a church from the first few results in the search engines and visit their site…and then visit the church.
This is something people do everyday. Maybe they are moving to a new town. Maybe they are looking for answers. They are on the web, looking for your church.
If you don’t make sure your church’s website ranks well in the search engines, you will miss out on new visitors, new members, and being able to share the love of Christ with them.
Top Rankings in Google, Bing, and Yahoo…Guaranteed!!
We guarantee at least 100 Top Ten Rankings!
In the Church Marketing Online University (CMO University on left of page), we talked a bit about using search engines as a primary marketing tool for your church. The folks at Radiant Church in Colorado Springs recently discovered this and are using search engine marketing to turn their declining church attendance around and start growing again. What’s their secret…
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For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read More
We have discussed the importance of keyword research when optimizing your church website. In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery. Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use. Now there’s an alternative.
You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools. There are two key benefits to the Google Keyword Research Tool. Read More
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We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More
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