When people search for churches in your city does your church website appear at the top of Google, Yahoo, MSN, and Ask? No? Our Top Church Search Rankings service can put it there. It includes local search engine optimization & local directory registration, and should be a part of your church evangelism, church outreach, and church growth strategy.
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We're using a 2-pronged strategy. The Top Church Search Rankings service provides search engine optimization to church websites so they appear at the top of the search results when people in that community search for a church. The CMO blog is here to educate and discuss Internet evangelism and church outreach.
Do you want to know how to use the full potential of the Internet for evangelism, outreach, and to grow your church? Read articles on church marketing, web evangelism, Internet ministry, search engine optimization, and more. Discuss ideas, tools, strategies to reach your community online. Check out CMO University.
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move. Read more…
(This article has been submitted to the 3rd Annual Marketing Pilgrim SEM (Search Engine Marketing) Scholarship Contest. When you click to “read more” it will take you to the rest of the article on the Marketing Pilgrim site. Please tell everyone you know who has a website about this article. Not only could it help us win the contest (the 5 most-read articles make the finals), but we think the parable will give anyone a website a clearer understanding of the 4 keys to maximizing the visitors a website gets from search engines.)
At a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”
The professor looked over the classroom full of young students and replied, “Let me tell you a story…”
There once were 5 families that lived in a rural valley where the soil was rich, the weather was harsh, and the best apples in the whole world grew wild.
Dean Peters posted an excellent article over at Heal Your Church Website today – lessons derived from his office vending machine - about the importance of using website analytics with a church website. Website analytics are statistics that tell you all sorts of useful information including which pages are most popular, what search phrases people used to find your website, and more.
Most web hosting packages provide some sort of statistics, but a great way to get very detailed analytics for free is with Google Analytics.
The bottom line is… when it comes to websites and snack machines – it’s important to give people what’s important to them rather than offering what’s important to you.
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