I recently came a cross an article on CNNMoney.com about a video production company that produces short online videos quickly and inexpensively. The company, TurnHere, is now producing online videos at the rate of about 1000 videos a month for an average of only $1000 per video. The article focuses on the possibilities for businesses to use TurnHere’s services to market themselves both on video sharing sites like YouTube and on local search sites such as the online Yellow Pages and CitySearch, but churches can use these services as well.
In the last article, I wrote about how Facebook provides a great opportunity for the church to market itself through their members’ network of friends. We talked about how members can live out their church lives on Facebook, like they live out the rest of their lives and by doing so, can be telling their friends about Christ and their church in a natural, non-invasive way. Not only it is non-invasive, but it’s also free which can be very nice is todays ecomonic climate. So, I thought this post I would list some ideas of ways your members can do this. I’d encourage you to bring this up with your church members and encourage them to actively use Facebook to promote your church and share the love of Christ with their friends. Read More
Facebook has become the most popular social networking website on the Internet. Millions of people have a profile and most people have lots of friends. Their friends may range from family members, to people they work with, to friends from college or high school. Most of your church’s members who are on Facebook have friends who are not church members. So, how can this help you in your church marketing strategy?
Facebook is a great way to connect to your church members and have your church members connect to each other. Facebook can also be a great way to distribute church information, devotions, and articles. That’s because Facebook has applications which allow you to syndicate your church blog through either a Facebook Page or a Facebook Profile. If your church doesn’t have a blog, I highly recommend your start one. It’s a great way to communicate with your church members. Even if you don’t have a church blog, you can still use this feature to syndicate other articles. Read More
In our last article I talked about creating a Facebook Page for your church. Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages. Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for churches. So, for your Facebook church marketing strategy, I recommend creating both a Facebook Page and a Facebook Profile. Read More
If you are a person (and most of us are) you can create a Facebook profile to reconnect with old friends, stay in touch with family and friends and meet new people online. Churches, on the other hand, cannot create a profile as profiles are restricted to individuals. Churches have to create a Facebook Page which works a little differently than a profile. Read More
In our continuing our discussion of Church Marketing within Social Media, we’ve started looking at social networking websites, specifically Facebook. If you haven’t already created a profile on Facebook, either for yourself or your church, now is as good a time as any. If you’ve got five or ten minutes right now, let’s do it. It’s quick and it’s easy, but be warned…it’s also addictive. Read More
Over the past several weeks we’ve been looking at church marketing in social media. We’ve looked at using video sharing sites, like YouTube and GodTube, and now I’d like look at using social networking sites, specifically Facebook, currently the number one social networking website and third most popular social media site behind YouTube and Wikipedia. When looking for places to market your church, Facebook has a pretty big audience. Read More
I thought I’d take a quick break from the current series on church marketing and social media to write about a current topic. I was reading an article the other day about whether small businesses should invest in search engine optimization during a recession. As I thought about the article it got me thinking about churches and recessions. Much like small businesses, many churches experience a financial crunch during a recession. After all, a church member can’t tithe if they loose their job. So, should churches invest in SEO and other church marketing strategies during a recession? Read More
In light of the Holiday week, I thought go with a light theme today. We’ve been discussing posting videos your church creates on video sharing websites like YouTube and GodTube as a way to make more people aware of your church, give people an idea of what they can experience at your church, and reach people with the Gospel. However, just because you have a video, doesn’t mean it’s a good idea to share that particular video. If you are going to post a video that represents your church to the world, you probably want that video to be a good video…Though a bad video can be fun to watch.
Here are some videos you may NOT want to emmulate: Read More