1
Change Is In The Air
2
10 Things Church Website Visitors Need to See
3
The Best Target Demographic Ever?
4
Church Marketing Showdown: PPC vs. SEO
5
Instant Online Church Marketing: Pay-Per-Click
6
Google Adds Keyword Popularity Tool
7
What is Local SEO and Why It’s Important to Church Marketing?
8
Thank the Lord for Freedom
9
Tracking and Reporting Your Church Marketing
10
Link Building for Church Marketing

Change Is In The Air

Changes is on the horizon.I was reading through some articles about church websites and came across one at Church Marketing Perspective that I thought made a great point and fit well with our current series of articles about church website design. The article, “Commandment 8 – Thou shalt be relevant and changing”, talks about the need for every church website to be constantly changing. Change is a part of life and our church websites need to change as well.

No church website has been effective with information that is 3 years old:
If you haven’t updated your church’s website in the past 6 months, then it’s probably out of date and not very useful to visitors. If you haven’t changed the information on your church website for more than 6 months and the information is still accurate, then you aren’t using the website to its full potential. Read More

10 Things Church Website Visitors Need to See

church website visitorsMost of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?  Do they quickly click away in horror?  Or does the design of your website make them feel welcome to look around and possibly attend a church service?

In this article we look at 10 church website design tips – 10 things the design of your church website should have to make a person’s experience on your website a good one.

Read More

The Best Target Demographic Ever?

demographicsOver in our Christian Web Trends Blog we published an article yesterday entitled The Best Target Demographic Ever!  It begs the question… with all the time, effort, and resources you’re putting into marketing (online and offline) at your church are you over-looking the demographic most likely to participate in a service or activity if invited?

Church Marketing Showdown: PPC vs. SEO

Church Marketing Showdown - Pay Per Click vs Search Engine OptimizationA week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read More

Instant Online Church Marketing: Pay-Per-Click

For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read More

Google Adds Keyword Popularity Tool

 
We have discussed the importance of keyword research when optimizing your church website.  In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery.  Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use.  Now there’s an alternative.

Google Logo

You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools.  There are two key benefits to the Google Keyword Research Tool. Read More

What is Local SEO and Why It’s Important to Church Marketing?

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More

Tracking and Reporting Your Church Marketing

SEO Reporting


(Updated 8/3/2011)

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.

By tracking the various metrics of SEO…

  • You can see if the SEO is working or if the optimization for some keywords needs to be re-evaluated do to poor performance.
  • You can determine what keywords need more than just on-page optimization and thus need to be targeted when link building.
  • You can determine what link building strategies are working best.
  • You can learn what keywords have the best conversion rates so you can focus on those keywords.

Finally, there is the emotional and psychological effect.  As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you.  This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.

What Do We Track?
There are essentially four things we track in SEO.

  1. Search Rankings
  2. Links
  3. Traffic
  4. Conversions

In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather.  We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.

Picture by gerlos

Link Building for Church Marketing

Link Building for Churches


(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

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