When people search for churches in your city does your church website appear at the top of Google, Yahoo, and Bing? No? Studies show that most people use search engines to find what they are looking for, including churches. If you aren't on the first page, you are missing out on visitors. Learn more about Church SEO at CMO University
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We do this by explaining search engine marketing for churches, discussing social media and how it can be used by churches, and facilitating conversations about other online church marketing ideas. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.
The Catalyst Conference in Dallas took place May 11-13. I was reading a couple of blogs of people who were attending the conference and live blogging the event. It struck me. Every one of these bloggers is providing free marketing for the event.
Get Your Free Church Marketing Today! Read more…
Earlier this week Bing announced that they were rolling out some great new features which integrate Facebook into their search results. These features influence search results, show you your Facebook friends “liked” pages, provide for Facebook interactions with your friends while searching. You can read more about the features here, “Bing and Facebook Launch New Integration Revolutionizing Search“.
While there are a lot of cool features Bing has announced, there are something that can really benefit churches greatly. Here’s how… Read more…
The purpose of your church’s website is to have an online presence for your ministry. Link building is a way to increase that online presence, to reach more people, and expand your ministry. If you aren’t pursuing search engine optimization, including a link building strategy, you are not utilizing your church’s website to it’s fullest. In fact, you may only be use a fraction of it’s potential. Read more…
There are a lot of churches that don’t do anything to build links for their website. They all have great reasons…or so they think. But I’d suggest that link building is worth doing for every church. So, here are 7 of the top reasons why churches think they shouldn’t be link building and why those reasons may not be accurate. Read more…
All links are NOT created equal. There are many aspects to links that affect the value (or lack there of) of any particular link. We’ve already talked about link authority and reputation. In this article we’ll take a look at some other basic facts of link building that you should be aware of as you develop your link building strategy. Read more…
Do a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want. Their all scams. There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read more…
There are lots of ways to get inbound links to your church’s website. Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read more…
One of the most asked questions I see related to search marketing is…
What is the Best Link Building Strategy?
There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.
Planning Your Church’s Link Building Strategy: Read more…
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.
Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it?
Read on my friend:
“Link Building for Church Marketing”
Photo by mtsofan
Easter is just around the corner. As one of the services non-churchgoers tend to be more apt to attend, many churches are stepping up the marketing to bring in as many people as possible. The stakes are high as this may be one of the few, if not only, times some of these people may hear the Gospel.
So, what is your church doing to market itself for Easter? Is your church doing anything online?
Let us know. Read more…
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