As lent begins, the Roman Catholic Archdiocese of Washington launched a marketing campaign to reach members who have stopped attending mass. Read More
Drew Goodmanson (Goodmanson.com) recently announced that he has completed an in depth survey with over 500 responses from over 50 churches. The State of the Church Online survey, as it is known, sought to gather data about what online practices churches are using and how effective they are. They have now begun to analyze the data from the survey for “Social and Community Networks” and “Church Websites and Usage”.
They are going to be presenting two webinars with the results of this analysis. I thought you all might be interested in these webinars. Read More
Twitter is growing in popularity right along with Facebook. So, why should the church care? Here’s my top ten reasons for churches to Twitter: Read More
I recently came across the eBook (online book) The Reason Your Church Must Twitter written by Anthony D. Coppedge, a church consultant and writer. I found the eBook to be a great resource on Twitter with tons of great information about how your church can utilize Twitter as a way to communicate with staff and members as well as foster deeper connections among your members. The book covers everything from the basics of how to use Twitter to various strategies churches can employ with Twitter.
Social media, or Web 2.0, is all the rage. Since millions of people are flocking to the various social media, it’s a great opportunity for churches. We’ve been looking at the various forms of social media and how Church’s can use social media as part of their church marketing strategy and more importantly, use social media to share the message of Jesus Christ. Our previous set of articles focused on the social networking site, Facebook. Today, I want to turn our focus to another social networking site, Twitter. Read More
I recently came a cross an article on CNNMoney.com about a video production company that produces short online videos quickly and inexpensively. The company, TurnHere, is now producing online videos at the rate of about 1000 videos a month for an average of only $1000 per video. The article focuses on the possibilities for businesses to use TurnHere’s services to market themselves both on video sharing sites like YouTube and on local search sites such as the online Yellow Pages and CitySearch, but churches can use these services as well.
In the last article, I wrote about how Facebook provides a great opportunity for the church to market itself through their members’ network of friends. We talked about how members can live out their church lives on Facebook, like they live out the rest of their lives and by doing so, can be telling their friends about Christ and their church in a natural, non-invasive way. Not only it is non-invasive, but it’s also free which can be very nice is todays ecomonic climate. So, I thought this post I would list some ideas of ways your members can do this. I’d encourage you to bring this up with your church members and encourage them to actively use Facebook to promote your church and share the love of Christ with their friends. Read More
Facebook has become the most popular social networking website on the Internet. Millions of people have a profile and most people have lots of friends. Their friends may range from family members, to people they work with, to friends from college or high school. Most of your church’s members who are on Facebook have friends who are not church members. So, how can this help you in your church marketing strategy?
Facebook is a great way to connect to your church members and have your church members connect to each other. Facebook can also be a great way to distribute church information, devotions, and articles. That’s because Facebook has applications which allow you to syndicate your church blog through either a Facebook Page or a Facebook Profile. If your church doesn’t have a blog, I highly recommend your start one. It’s a great way to communicate with your church members. Even if you don’t have a church blog, you can still use this feature to syndicate other articles. Read More
In our last article I talked about creating a Facebook Page for your church. Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages. Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for churches. So, for your Facebook church marketing strategy, I recommend creating both a Facebook Page and a Facebook Profile. Read More