Tag - church marketing

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10 Things Church Website Visitors Need to Know
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The Best Target Demographic Ever?
3
Church Marketing Showdown: PPC vs. SEO
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Instant Online Church Marketing: Pay-Per-Click
5
What is Local SEO and Why It’s Important to Church Marketing?
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Thank the Lord for Freedom
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Link Building for Church Marketing
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Church Marketing Lessons from a Vending Machine
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How Do Search Engines Work?
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Church Press Release Killed by Christianese

10 Things Church Website Visitors Need to Know

Most of the focus of our Church Marketing Online University articles to this point has been on things you can do to bring people who are looking for a church to your church website.  But once a person comes to your church website for the first time, what happens next?

A couple of weeks ago I wrote 10 Things Church Website Visitors Need to See, which describe the design elements important to making a visitors experience on your church website a good one.  In this article, we look at the information first-time visitors to your church website are looking for.

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The Best Target Demographic Ever?

demographicsOver in our Christian Web Trends Blog we published an article yesterday entitled The Best Target Demographic Ever!  It begs the question… with all the time, effort, and resources you’re putting into marketing (online and offline) at your church are you over-looking the demographic most likely to participate in a service or activity if invited?

Church Marketing Showdown: PPC vs. SEO

Church Marketing Showdown - Pay Per Click vs Search Engine OptimizationA week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read More

Instant Online Church Marketing: Pay-Per-Click

For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read More

What is Local SEO and Why It’s Important to Church Marketing?

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More

Link Building for Church Marketing

Link Building for Churches


(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

Church Marketing Lessons from a Vending Machine

Dean Peters posted an excellent article over at Heal Your Church Website today – lessons derived from his office vending machine – about the importance of using website analytics with a church website.  Website analytics are statistics that tell you all sorts of useful information including which pages are most popular, what search phrases people used to find your website, and more.

Most web hosting packages provide some sort of statistics, but a great way to get very detailed analytics for free is with Google Analytics.

The bottom line is… when it comes to websites and snack machines – it’s important to give people what’s important to them rather than offering what’s important to you. 

How Do Search Engines Work?

search engines
(Updated on 3/2/2011)

One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work.  This article is intended to explain the basics of how search engines work and, in the course of doing so, shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

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Church Press Release Killed by Christianese

Chris Walker at EvangelismCoach.org posted a good article about a church that issued a press release that was practically useless because it included so much flowery language and Christian lingo (aka Christianese).

Local newspapers will often run church press releases (or exerpts from them) in their religion section (both print and online), so it’s great to see a church using a press release to communicate with people in their community, but you’ve got to write them in a way that unchurched people can understand.  Read the critique: Flowery Church “Insider” Language confuses Press Release.

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