Earlier this week Bing announced that they were rolling out some great new features which integrate Facebook into their search results. These features influence search results, show you your Facebook friends “liked” pages, provide for Facebook interactions with your friends while searching. You can read more about the features here, “Bing and Facebook Launch New Integration Revolutionizing Search“.
While there are a lot of cool features Bing has announced, there are something that can really benefit churches greatly. Here’s how… Read More
The folks at the Center for Church Communications are hosting a webinar with some ideas for Pastors on creating a social media strategy for your church called, “Social Media for Pastors and Ministry Leaders: Where Do I Start?”. The webinar is scheduled for Friday (tomorrow) at 11am PDT. You can find out more and sign up for the webinar at: Read More
If you are just using the Internet as a megaphone, then you are missing the boat. Your focus is wrong because you are thinking about how you can get your message to the people instead of how you can connect and communicate with the people.
Think about it. Do you like to talk to people who only talk about themselves and never listen to you? Read More
Are you a spammer? And, no, you don’t have to be selling discount Canadian prescriptions or telling me how I can loose 50 pounds in 3 days on your new secret diet formula made entirely of saw dust and fruit loops to be a spammer. You may be a spammer and not even know it. Here are some ways to make sure you don’t end up becoming an evil spammer and don’t damage your church’s reputation in the process. Read More
Chris Walker at EvangelismCoach.org posted a good article about a church that issued a press release that was practically useless because it included so much flowery language and Christian lingo (aka Christianese).
Local newspapers will often run church press releases (or exerpts from them) in their religion section (both print and online), so it’s great to see a church using a press release to communicate with people in their community, but you’ve got to write them in a way that unchurched people can understand. Read the critique: Flowery Church “Insider” Language confuses Press Release.
(Updated on 2/24/2011)
Some people believe the church can be more effective by utilizing processes most commonly and effectively used in business today, including marketing. In fact there are companies that specifically help churches develop a logo, a slogan, a website, brochures, and a multi-faceted marketing campaign much the same way other companies develop these elements to launch a new business.
On the other hand, some people abhor these practices and think the church should stay as far away from them as possible. They believe marketing is deceptive, manipulative, superficial, worldly, and yes – evil.
And then there’s the middle ground where I think most of us find ourselves. We want our churches to reach more people in our communities. We want to express the passion and love we have for God and people. If people would just come to a Sunday service, we know God would show up and touch their hearts and show them the amazing life they could have with Him in it. We want to let people know about the opportunities God has for them, but it’s so hard to get people’s attention in this media-saturated culture. We want to reach out, but we don’t want resort to hype, gimmicks, or starkly corporate tactics.
Is marketing the way to do that, or is marketing evil?
James Dalman at Church Communications Pro posted an interesting blog article asking Is church marketing dead? He concludes that it is:
Church marketing is dying. Throwing a slick advertising piece or website at the public isn’t going to cut it much longer. The church of tomorrow will require more than a campaign. It will require investing personally and hanging out in people’s jacked up lives.
Church Marketing Sucks posted an interesting story about Kinetic Church in Charlotte, NC. Kinetic church holds its Sunday service in a movie theater and so they keep all their gear in a trailer. About a month ago theives stole the trailer. In response, Kinetic Church launched an outreach effort with donated billboard space and a coordinated online outreach effort. They even put this video on YouTube reaching out to the person or people who stole the trailer offering them forgiveness and asking for the opportunity to take them out to dinner.