One of the primary elements of a church’s online marketing is their website. All the link building and SEO can be rendered virtually useless (or even harmful) if the church’s website gives a bad impression to the people who find it. Read More
I was reading through some articles about church websites and came across one at Church Marketing Perspective that I thought made a great point and fit well with our current series of articles about church website design. The article, “Commandment 8 – Thou shalt be relevant and changing”, talks about the need for every church website to be constantly changing. Change is a part of life and our church websites need to change as well.
No church website has been effective with information that is 3 years old:
If you haven’t updated your church’s website in the past 6 months, then it’s probably out of date and not very useful to visitors. If you haven’t changed the information on your church website for more than 6 months and the information is still accurate, then you aren’t using the website to its full potential. Read More