When people search for churches in your city does your church website appear at the top of Google, Yahoo, and Bing? No? Studies show that most people use search engines to find what they are looking for, including churches. If you aren't on the first page, you are missing out on visitors. Learn more about Church SEO at CMO University
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We do this by explaining search engine marketing for churches, discussing social media and how it can be used by churches, and facilitating conversations about other online church marketing ideas. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.
Do a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want. Their all scams. There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read more…
There are lots of ways to get inbound links to your church’s website. Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read more…
One of the most asked questions I see related to search marketing is…
What is the Best Link Building Strategy?
There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.
Planning Your Church’s Link Building Strategy: Read more…
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.
Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it?
Read on my friend:
“Link Building for Church Marketing”
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Search Engine Optimization is an important part of online church marketing. Unfortunately, there’s a lot of misinformation about SEO out there. Some of the misinformation is simply useless while other misinformation can actually harm your website in the search engines even to the point of getting your church’s website banned. Not good.
In this Church Marketing Online University update, we look at:
4 Search Engine Optimization Tactics That Could Get Your Church Website Banned Read more…
Want to rank well for a certain keyword? Just tell the search engines what keywords you want to rank well for. By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.
As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page. By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords. Here are…
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Understanding what makes a keyword competitive allows you to create an effective strategy for targeting the best keywords and maximizing the traffic to your website. If you don’t understand it, then you are probably spinning your wheels and getting nowhere. So, read on and start “Understanding Keyword Competition” today.
http://churchmarketingonline.com/2011/03/understanding-keyword-competition/
Photo by @boetter
What factors do you look for when determining what keywords you want to target?
Manually gathering all the information needed for keyword research would be prohibitively time consuming and in some cases, such as keyword popularity, impossible. Thankfully, there are people out there willing to help in a variety of ways. Here are some tools you can use. Some tools are free and others are not. Read more…
How competitive a keyword is, also called “keyword difficulty” will determine your ability to get your website to rank well for that keyword. By measuring the keyword’s keyword difficulty, you can determine which keywords to target with optimization and which keywords will require link building before you have a chance to rank well.
How Do I Determine Keyword Difficulty? Read more…
The competitive strength of a web page is determined by several factors. While the search engines don’t give too much information about what factors they look at and how they weigh those factors, experience and testing have revealed a good idea of what is important. Some of these factors are… Read more…
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