Tag - CMO University

Keyword Research – What You Need To Know
CMO Update: The 5 Apple Pickers – A Search Marketing Parable
CMO University Update: How Do Search Engines Work?
CMO University Update: Is Marketing Evil?
CMO University Update: How People Find a New Church
CMO University Updates
Link Building for Church Marketing
What is SEO?

CMO Update: The 5 Apple Pickers – A Search Marketing Parable

Search Marketing Parable - The Five Apple PickersA gripping story of man versus nature…or was that man vs Google?  It’s a story of hardship and struggle, the journey of five villagers to overcome adversity and reach their true potential.  Along the way they may find love…though, probably not.  It’s a parable after all; so it’s really too short for love, but it’s still a neat story that can help you understand search marketing.

Search Marketing can be a bit confusing and overwhelming at first.  So, it can be helpful to take the concept of what SEO is out of the search marketing world and put it into a context of something more easily understood.  I present to you the search engine marketing parable,

“The 5 Apple Pickers”

(My neighbor gives it five stars!)

CMO University Update: How Do Search Engines Work?

Search EnginesWe use them everyday, but do you really understand how a search engine works?

One of the key components to an online church marketing strategy is search engine marketing. The first step to search engine marketing is understanding what a search engine is and how it works.

It’s time to find out “How Do Search Engines Work?


Do you have any questions or comments about how search engines work?

CMO University Update: Is Marketing Evil?

Church Marketing Is Evil?

It’s been a debate in the church for as long as marketing was a concept.  Should the church engage in marketing?  Why would a church even need to market itself?  Isn’t marketing inherently evil?

This is one of the first articles in the Church Marketing Online University series because if you think marketing is useless, not for the church, or just plain wrong, then you certainly are not going to pay attention to the rest of the information in the series.  Check out the updated article, “Is Marketing Evil


What do you think?  Is marketing evil?

Is marketing something the church should be engaged in?

CMO University Update: How People Find a New Church

Searching for a churchWe have updated the CMO University article, “How People Find a New Church“.

Your church probably already has a website.  Are you using the website to bring new visitors to your church?  If you are not being intentional about it, you may be missing out on a lot of visitors.

In this article we look at how local search has replaced many of the old ways people used to look for a new church, like using a phone book.


Are you tracking your church’s search visibility?

How is your church doing in the search engines?

Photo by IITA Image Library

CMO University Updates

Church Marketing Online GraduateShortly after Church Marketing Online launched back in 2008, we created Church Marketing Online (CMO) University. CMO University is here to serve as an educational resource to pastors and church leaders who see the potential for the Internet to be used for church evangelism, outreach and marketing online but don’t have to time to sort through thousands of secular search marketing websites and try to apply the principles to church ministry.  Think of it as Church Marketing 101.

It’s been a few years since we first published CMO University, so in the coming weeks we will be updating and enhancing the CMO University articles.  We encourage you to follow along, make comments, ask questions, and share your experiences.

Are you ready to get your “doctorate” from Church Marketing University? We’re starting today with an introduction to CMO University:


What topics would you like to see covered in the CMO University Artricles?

Link Building for Church Marketing

Link Building for Churches

(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

What is SEO?

What is SEO?
(Updated on 3/8/2011)

Perhaps as you’ve searched around the Internet and Church Marketing Online you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.

The goal of SEO is to increase your website’s rankings in the search engines and bring more visitors to your website. An optimized website can bring 2 times, 3 times, or even 10 times the visitors than an un-optimized website. So, understanding SEO and its importance can make or break a website.

Read More

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