The search engines are constantly changing. New sites area being created and shut down every day. More sites are realizing the value of search engine optimization. New strategies for SEO and link building are developed. Even the search engines themselves change as they try to refine their algorithms to produce the most relevant search results. So, what do you do? Read More
You might be on your first site. However, more probable you're confronted with updating a site that isn't working and…
In our last article in this series we started looking at website analytics and how you can use analytics to track the traffic on your website. In addition to tracking things like how many visitors you are getting and from where those visitors are coming, most analytics solutions have a feature for tracking your website conversions, an invaluable piece of information.
Online Goals
Every website has a purpose (or at least it should). In many cases the webmaster wants the visitors to the site to do something. This may be wanting people to buy a product, download a document, make a donation, submit a contact form, etc. These are all goals, goals that can usually be tracked by analytics. Read More
Search engine optimization is the tool of promotion of websites the number of peoples are providing best-dissertation.biz SEO services which…
Throughout this series we have compared SEO to trying to loose weight (the SEO Diet). When trying to loose weight, most people have several aspects to their strategy. They do cardio workouts, aerobics, and weight lifting as well as eating certain foods at certain times.
Now imagine you are dieting and exercising and someone tells you they can tell you exactly which foods are helping you loose weight and which are hurting your weight loss efforts. They can also tell you which exercises are most effective and which you are wasting effort on, not just because they know what tends to work, but because they can monitor exactly how your individual body is being affected by each food choice or exercise.
In the same way, when trying to get more traffic and more conversions through your website, Read More
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.
Tracking the progress and effects of the SEO work you are doing is critical to the success of your SEO church marketing. So, what are the important things you need to be tracking and how do you track them?
Read more in our newly updated CMO University article series:
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(Updated 8/3/2011)
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.
Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.
By tracking the various metrics of SEO…
Finally, there is the emotional and psychological effect. As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you. This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.
What Do We Track?
There are essentially four things we track in SEO.
In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather. We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.
Picture by gerlos
Dean Peters posted an excellent article over at Heal Your Church Website today – lessons derived from his office vending machine – about the importance of using website analytics with a church website. Website analytics are statistics that tell you all sorts of useful information including which pages are most popular, what search phrases people used to find your website, and more.
Most web hosting packages provide some sort of statistics, but a great way to get very detailed analytics for free is with Google Analytics.
The bottom line is… when it comes to websites and snack machines – it’s important to give people what’s important to them rather than offering what’s important to you.
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Thanks a lot for sharing this