Tracking and Reporting Your Church Marketing

Author: Kurt  //  Category: CMO University, website analytics

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move. Read more…

Church Marketing Lessons from a Vending Machine

Author: Paul Steinbrueck  //  Category: church websites, website analytics

Dean Peters posted an excellent article over at Heal Your Church Website today – lessons derived from his office vending machine - about the importance of using website analytics with a church website.  Website analytics are statistics that tell you all sorts of useful information including which pages are most popular, what search phrases people used to find your website, and more.

Most web hosting packages provide some sort of statistics, but a great way to get very detailed analytics for free is with Google Analytics.

The bottom line is… when it comes to websites and snack machines – it’s important to give people what’s important to them rather than offering what’s important to you.