Google has never been known for morality. Their moto is “Don’t Be Evil” which seems good, but it struck me that just not being evil leaves a lot of room for immoral things which may not reach the level of “evil” in the eyes of Google. As a secular search engine, Google has always allowed for websites related to all kinds of behavior, but is Google now officially supporting homosexuality? Read More
Google announced they are attempting reach further into the social networking arena with the launch of their new +1 feature. So, what is this +1 feature and how does it effect churches? Read More
This is a game changer. Google can be a great source of traffic for your church’s website, especially traffic from people with whom you and your church members would not otherwise come in contact. Google has now revised their search results once again in a significant way. As discussed in this post on Christian Web Trends blog, “Google Shakes Up Search Results with Social Media“, Google is now including social results, pages your friends share and the people you follow tweet about, directly in your search results. This can be a huge benefit for your church.
So, How Does This Effect My Church?
In the Church Marketing Online University (CMO University on left of page), we talked a bit about using search engines as a primary marketing tool for your church. The folks at Radiant Church in Colorado Springs recently discovered this and are using search engine marketing to turn their declining church attendance around and start growing again. What’s their secret…
We have discussed the importance of keyword research when optimizing your church website. In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery. Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use. Now there’s an alternative.
You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools. There are two key benefits to the Google Keyword Research Tool. Read More
(Updated on 3/2/2011)
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and, in the course of doing so, shatter some search engine myths and help you understand what you can do to help people find your website in search engines.