We have discussed the importance of keyword research when optimizing your church website. In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery. Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use. Now there’s an alternative.
You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools. There are two key benefits to the Google Keyword Research Tool. Read more…
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines.