In part one of this part three part series, Pastor Wirth talked about how Relevant Church uses creative marketing ideas to cause a buzz and increase the effectiveness of the marketing.  Then, in part two he discussed using multiple layers of marketing to greatly increase the effectiveness of the marketing effort.  In the third part of my interview with Pastor Wirth, he talked about creativity in marketing, how it can be used, and what that means to different churches. Read more…

In part one of this three part series, Pastor Paul Wirth of Relevant Church detailed how 65%-70% of the members of his church have come via the Internet.  In the second part of my interview with Pastor Wirth, he explained how multiple layers of church marketing – online and offline – complement each other and proved to be much more effective. Read more…

We’ve blogged a lot about ways churches can market themselves online through search engine optimization, pay-per-click marketing, link building and more.  While all this information is great in theory, does it actually work in the real world? Read more…