If you are targeting the wrong keywords, you are simply wasting your time with search marketing.  With the a little research, you could figure out the right keywords and greatly increase traffic to your church’s site.

If you have been following our discussion of the importance of keyword research to search marketing for your church, we’ve looked at why keyword research is important and what is involved in keyword competition.  So, how do you determine how difficult it will be to rank well for a keyword?  Great question!

Read: “Determining Keyword Difficulty” and get some practical ways to determine what keywords you can rank for now and what keywords you’ll need to target in the future.

http://churchmarketingonline.com/2011/03/determining-keyword-difficulty/

Photo by sean dreilinger

Have you done search marketing for your church?

If so, how have you determined which keywords you would target?

Understanding what makes a keyword competitive allows you to create an effective strategy for targeting the best keywords and maximizing the traffic to your website.  If you don’t understand it, then you are probably spinning your wheels and getting nowhere.  So, read on and start “Understanding Keyword Competition” today.

http://churchmarketingonline.com/2011/03/understanding-keyword-competition/

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What factors do you look for when determining what keywords you want to target?

Keyword research is the foundation of search engine optimization.  Without it you are working in the dark.  But what is keyword research?  Learn about the two key factors you need to know about for keyword research in the CMO University Article: “Keyword Research – What You Need To Know.”

http://churchmarketingonline.com/2011/03/keyword-research-what-you-need-to-know/

Photo by .nate

Keyword research is the critical foundation for search engine optimization.  Without it you may be spending tons of time, energy and money targeting keywords you can’t currently rank for or keywords for which no one is really searching.

Learn how to set a firm foundation for your search engine optimization efforts and start getting more traffic to your website with good keyword research: Read more…

Manually gathering all the information needed for keyword research would be prohibitively time consuming and in some cases, such as keyword popularity, impossible. Thankfully, there are people out there willing to help in a variety of ways. Here are some tools you can use. Some tools are free and others are not. Read more…

How competitive a keyword is, also called “keyword difficulty” will determine your ability to get your website to rank well for that keyword.  By measuring the keyword’s keyword difficulty, you can determine which keywords to target with optimization and which keywords will require link building before you have a chance to rank well.

How Do I Determine Keyword Difficulty? Read more…

The competitive strength of a web page is determined by several factors.  While the search engines don’t give too much information about what factors they look at and how they weigh those factors, experience and testing have revealed a good idea of what is important.  Some of these factors are… Read more…

There are two main aspects to keyword research. without which your research and most likely your search marketing will fail.  What are they? Read more…

 
We have discussed the importance of keyword research when optimizing your church website.  In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery.  Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use.  Now there’s an alternative.

You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools.  There are two key benefits to the Google Keyword Research Tool. Read more…

(Updated on 3/15/2011)

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read more…