Link building is the exercise of SEO.  With a good link building campaign you can improve the rankings of your website and bring new, more competitive keywords into reach.  Links strengthen your website.  So, it’s important to know how many inbound links you have pointing to your website and what pages / keywords may need some more targeting.

There are two things that you track regarding inbound links. Read more…

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Tracking the progress and effects of the SEO work you are doing is critical to the success of your SEO church marketing.  So, what are the important things you need to be tracking and how do you track them?

Read more in our newly updated CMO University article series:

Church SEO Tracking and Reporting Read more…

The purpose of your church’s website is to have an online presence for your ministry. Link building is a way to increase that online presence, to reach more people, and expand your ministry.  If you aren’t pursuing search engine optimization, including a link building strategy, you are not utilizing your church’s website to it’s fullest.  In fact, you may only be use a fraction of it’s potential. Read more…

All links are NOT created equal.  There are many aspects to links that affect the value (or lack there of) of any particular link.  We’ve already talked about link authority and reputation.  In this article we’ll take a look at some other basic facts of link building that you should be aware of as you develop your link building strategy. Read more…

Do a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want.  Their all scams.  There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read more…

There are lots of ways to get inbound links to your church’s website.  Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read more…

One of the most asked questions I see related to search marketing is…

What is the Best Link Building Strategy?

There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.

Planning Your Church’s Link Building Strategy: Read more…

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it?

Read on my friend:

“Link Building for Church Marketing”

Photo by mtsofan

(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read more…