When people search for churches in your city does your church website appear at the top of Google, Yahoo, and Bing? No? Studies show that most people use search engines to find what they are looking for, including churches. If you aren't on the first page, you are missing out on visitors. Learn more about Church SEO at CMO University
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We do this by explaining search engine marketing for churches, discussing social media and how it can be used by churches, and facilitating conversations about other online church marketing ideas. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.
We’ve talked about the “what” and the “why”. So, what about the “how”? If you have some ideas about what you want to do for a podcast, but aren’t sure how to go about doing it, this is the info you’ve been waiting for. I’d suggest getting your pencil ready to take notes, but copy and paste should work just fine. Read more…
Last week we talked about how to plan for your studio podcast. Hopefully, you’ve figured out what you want to do, who you are doing it for, and what you hope to accomplish with the podcast. Now, let’s look at the actually production of the podcast and putting the “studio” in studio podcasting. Read more…
Last week we talked about some of the different kinds of podcasts your church may want to consider. The sermon and Bible class podcasts are pretty straight forward in terms of content and how to do them (though I’ll give some tips in a future post “Podcasts – Techy Stuff for Geeks”), but studio podcasts are a little less obvious. So, I thought I’d give some tips for how to plan and produce a good studio podcast. This week I’ll focus on the planning and next post I’ll look at some production tips. Read more…
We’ve talked about what a podcast is and some reasons why podcasting is relevant for churches, but what exactly should your church do for a podcast. There isn’t one specific answer. Every church has its own identity, its own strengths and weaknesses, and its own budget. So, you will have to decide what kind(s) of podcasting is best for your church, but here are a few ideas to get you going. Read more…
Last week we looked at what a podcast is, basically a pre-recorded, online, radio show that is distributed via RSS to all those who subscribe to the feed. Ok, so it may sound like a neat concept. I’ve always wanted to do a radio show, but is this really for churches? Should your church podcast and, if so, why? Read more…
We’ve been looking at various elements of the social media. So far we’ve discussed video sharing on sites like YouTube, and Social Networking sites like Facebook and Twitter. Now I want to get all high-tech on you. It’s not really all that high-tech, but it is a bit more technical than Facebook or Twitter. Then again most things are. We’re talking about podcasts. So, what’s a podcast? Read more…
According to a new study published today by The Barna Group, churches continue to lag behind in their use of Internet technology.
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