We talk a lot about SEO and social media on the Church Marketing Online, but one thing I haven’t talked much about (if at all) is press releases. Often times I think people think of press releases as being something for businesses or politicians or that something has to be amazingly spectacular to be worthy of a lofty press release, but that isn’t the case, especially in the Internet age. Read More
Chris Walker at EvangelismCoach.org posted a good article about a church that issued a press release that was practically useless because it included so much flowery language and Christian lingo (aka Christianese).
Local newspapers will often run church press releases (or exerpts from them) in their religion section (both print and online), so it’s great to see a church using a press release to communicate with people in their community, but you’ve got to write them in a way that unchurched people can understand. Read the critique: Flowery Church “Insider” Language confuses Press Release.