When people search for churches in your city does your church website appear at the top of Google, Yahoo, MSN, and Ask? No? Our Top Church Search Rankings service can put it there. Our online church marketing solutions include local search engine optimization & local directory registration, and should be a part of your online church marketing plans.
Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We're using a 2-pronged strategy. The Top Church Search Rankings service provides SEO to church websites so they appear at the top of the search results when people in that community search for a church. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.
Do you want to know how to use the full potential of the Internet for evangelism, outreach, and to grow your church? Read articles on online church marketing solutions, web evangelism, Internet ministry, search engine optimization, and more. Discuss ideas, tools, and strategies to reach your community online. Be sure to check out CMO University.
A week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read more…
We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read more…
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read more…
Are the pages of your website optimized for the search engines? On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read more…
Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.
Why is Keyword Research Critical? Read more…
At a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”
The professor looked over the classroom full of young students and replied, “Let me tell you a story…” Read more…
Perhaps as you’ve searched around the Internet and Church Marketing Online you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.
The goal of SEO is to increase your website’s rankings in the search engines and bring more visitors to your website. An optimized website can bring 2 times, 3 times, or even 10 times the visitors than an un-optimized website. So, understanding SEO and its importance can make or break a website.
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