Tag - Search Engine Optimization

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CMO University Update: 7 Essential Elements of Search Engine Optimization
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CMO University Update: On-Page Optimization
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Some Thoughts on Search Engine Optimization
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4 Search Engine Optimization Tactics to Avoid
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7 Essential Elements of Search Engine Optimization
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Church Marketing Showdown: PPC vs. SEO
7
What is Local SEO and Why It’s Important to Church Marketing?
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Link Building for Church Marketing
9
On-Page Optimization
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Keyword Research

CMO University Update: 7 Essential Elements of Search Engine Optimization

The Essentials of Search Engine OptimizationWant to rank well for a certain keyword?  Just tell the search engines what keywords you want to rank well for.  By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.

As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page.  By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords.  Here are…

7 Essential Elements of Search Engine Optimization:

Click to read more…

Photos by adesigna

CMO University Update: On-Page Optimization

People find churches because of search engine optimizationEvery website should be optimized.  Especially church websites.  People use the search engines to find churches and find answers…answers churches have.  Not optimizing your church website is like building a church and then not bothering to put up a sign or tell anyone.

So, what is on-page optimization and how do you do it? Read More

Some Thoughts on Search Engine Optimization

Thought on SEOSearch engine optimization is something that should simply be a part of any and every website design.  After all, aren’t you building the website so people will find it and use it?  Good SEO can be the difference between a website succeeding in it’s mission or failing.

Here are a few final thoughts on SEO… Read More

4 Search Engine Optimization Tactics to Avoid

Warning!!!

SEO techniques to avoid“Danger Will Robinson!  Danger!!”

There are certain practices that the search engines tell us they do not approve of. This is generally known in the SEO world as “Black Hat” SEO. The search engines warn that they will punish website that employ these tactics and possibly ban the site.  Unfortunately, I’ve seen a lot of do-it-yourselfers use use these tactics simply out of ignorance.  They heard using keywords in their text was good, so they just started sticking a bunch of keywords in the text without realizing that’s keyword stuffing and could hurt their site.

So, to be very clear.  I’m telling you about these things so that you DO NOT do them.  There are plenty of legitimate ways of ranking well in the search engines.  There is no need to go to the dark side.

Here are a few of the more common “Black Hat” practices: Read More

7 Essential Elements of Search Engine Optimization

7 Essential Elements of Search Engine OptimizationWant to rank well for a certain keyword?  Just tell the search engines what keywords you want to rank well for.  By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.

As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page.  By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords.  Here are…

7 places on your web pages to use your keywords: Read More

Church Marketing Showdown: PPC vs. SEO

Church Marketing Showdown - Pay Per Click vs Search Engine OptimizationA week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read More

What is Local SEO and Why It’s Important to Church Marketing?

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More

Link Building for Church Marketing

Link Building for Churches


(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

On-Page Optimization


(Updated on 3/31/2011)

Are the pages of your website optimized for the search engines? If not, you are missing out on visitors to your website and to your church, missing out on people who are looking for God.   On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read More

Keyword Research

Keyword Research
(Updated on 3/15/2011)

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read More

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