In an article on the Christian SEO Guys blog, “Bing to Dethrone Google?“,I reported on the ongoing shift in the search engine market from Google to Bing.  According to Experian’s Hitwise.com, in less than one year Bing’s market share has increased by nearly 27% while Google’s share has decreased by nearly 11%.

So, what does that have to do with church marketing? Read more…

We use them everyday, but do you really understand how a search engine works?

One of the key components to an online church marketing strategy is search engine marketing. The first step to search engine marketing is understanding what a search engine is and how it works.

It’s time to find out “How Do Search Engines Work?”

http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

Do you have any questions or comments about how search engines work?

We have updated the CMO University article, “How People Find a New Church“.

Your church probably already has a website.  Are you using the website to bring new visitors to your church?  If you are not being intentional about it, you may be missing out on a lot of visitors.

In this article we look at how local search has replaced many of the old ways people used to look for a new church, like using a phone book.

http://churchmarketingonline.com/2008/04/how-people-find-a-new-church/

Are you tracking your church’s search visibility?

How is your church doing in the search engines?

Photo by IITA Image Library

 In the Church Marketing Online University (CMO University on left of page), we talked a bit about using search engines as a primary marketing tool for your church.  The folks at Radiant Church in Colorado Springs recently discovered this and are using search engine marketing to turn their declining church attendance around and start growing again.  What’s their secret…

Read more…

(Updated on 3/2/2011)

One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work.  This article is intended to explain the basics of how search engines work and, in the course of doing so, shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

Read more…